Informing Your Mobile Strategy: How to position your CPG brand for success in 2020 without feeding the competition.
Throughout this whitepaper you will learn how to improve your Consumer Packaged Goods (CPG) mobile advertising strategy in 2020. Clicks and impressions can no longer sustain so what will it take to increase market share, promote your brand and influence consumers?
Topics discussed in detail include:
- 1) Personalization & Utility
- 2) The Native Difference
- 3) Data Driven Intelligence
Furthermore, you will understand why in 2020 it will be critically important to diversify your advertising approach. The big advertising avenues (Amazon, Kroger, Walmart, etc.) cannot be a one pillar solution. These advertising outlets are advertising on your behalf, however, they are also siphoning important insights from your consumers; learn why this is not a sustainable approach.