From Ad to Conversion Cart Purchase Action Without the Friction

The only commerce media platform proven to turn CPG shopper intent into one-click action, no matter where or when they shop.

From Ad to Without the Friction
Conversion Rate 20x
Increase in iROAS 5x
Conversion Media
Conversion Media
AI Optimized Audience
AI Optimized Audience

You’re in good company

  • Publicis-Groupe-Logo
  • Kraft-logo
  • Albertsons-logo
  • Molson Coors-logo
  • Bel-logo-3
  • General Mills-logo
  • Pork Board-Logo-2
  • GoPuff-logo
  • Mars-logo
  • Chinet-logo
  • Reckitt-logo
  • Boars Head-logo

How it works

Bridging the Gap Between Ad and Action

A patented commerce media ecosystem built around how CPG consumers shop, seamlessly transforming digital discovery into verified retail conversions.

Our patented Add-It™ technology reduces clicks and increases conversions. No logins, no extra steps, no lost sales.

Add-It™ One Platform

Add-It™ One Platform

The only platform that connects AI-optimized CPG audience targeting with patented one-click conversion adtech, built for how consumers actually shop.

AI Optimized Audience & Targeting

AI Optimized Audience & Targeting

Our AI, powered by direct integrations with pre-shop planning apps and retail media networks, targets high-intent CPG shoppers before competitors even know they’re looking.

A Full Commerce Media Suite Built to Convert

A Full Commerce Media Suite Built to Convert

From one-click carting, to recipes and retailer integrations, every tool turns shopper intent into a measurable sales moment.

Featured Products

Add-to-List

Add-to-List

Save products from online ads to digital shopping lists in a single click.

Add-to-Cart

Add-to-Cart

Seamlessly save a single or multiple products to online retail shopping carts.

RMN+

RMN+

Industry leading offsite retail media solution that pairs retail media targeting with patented, frictionless one-click conversion to achieve a 99% cart conversion rate.

Save-to-Phone

Save-to-Phone

Allow consumers to save advertised items to their favorite mobile phone app.

Recipes

Recipes

Target consumers based on recipes and ingredients, and allow them to save promoted items to digital carts and lists.

Pathways

Pathways

Modular ad units provide three clickable CTAs configured to address a range of “next step” marketing objectives.

Push Notifications

Push Notifications

Own the screen by reaching up to a million CPG shoppers with 100% share of voice, guaranteed.

Keyword Intercept

Keyword Intercept

AdAdapted triggers promoted products when shoppers search for targeted product types, categories, or competitors.

Retargeting

Retargeting

Turn past and present campaign insights into future revenue—boost frequency, drive cross-sell and upsell, and keep your brand top of mind.

Shoppable Video

Shoppable Video

Turn awareness videos into conversion media by allowing consumers to add an advertised product to an online shopping cart.

Big Results

Numbers worth bragging about

Real performance data from real CPG campaigns. This is what happens when you remove the friction.

Conversion rate

20x
2
0
x

iROAS up to

5x
5
x

Partnered Brands & Agencies

1200
1
2
0
0

Unique items added to lists annually

14M+
1
4
M +

Testimonials

Our partners share the love

Leading CPG brands and agencies came for the technology. They stayed for the results. Here's what they have to say about working with AdAdapted.

You’re able to understand the shopper at a different level.


Adadapted is the only partner we work with that has unique CPG expertise and is built to drive sales by getting products on the list and into digital carts.

Our marketing is having a continuous impact, even when our campaigns aren’t in market.

AdAdapted provides us with important tools to drive awareness and convert to trial, particularly for new products.

Let's Do This

Ready to ditch the friction?

You’ve reviewed the results. You’ve perused the platform. Let’s talk about what friction-free conversion looks like for your brand with AdAdapted.