Data & Insights
What Should Advertisers Do with Remaining Budget?
We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching,
CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.
Find what you’re looking for:
We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching,
What are the benefits of each, and how should you use them? Is there such a thing as too much data? For many CPG marketers,
At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the
Announced in late June, the iOS 14 update and associated changes are quickly approaching the advertising market. While a firm date is yet to be
Since mid-March, CPGs and their measurement partners have reported various disruptions to year-over-year consumption by grocery shoppers. While some products have seen drops in popularity,
If we can definitively say anything about 2020 so far, it is that our usual rhythms have been thrown off. Since our daily lives were
Planning your ad spend for the fall and winter holidays? See trends in holiday related grocery items and get your products added to the list.
The immediate consumer response to COVID-19 and stay-at-home orders has been well documented. Grocery shoppers rushed to stores to buy in bulk and stocked up
In late February and early March, consumers rushed to grocery stores to stock up on paper products, cleaning supplies, and protective items. These items saw
Predicting the future is next to impossible. However, recently our team has unearthed a new way to accomplish the impossible. Exhibit A: Predictive data via
As COVID-19 continues to rule the way we live across the US – many states are requiring all non-essential businesses, including bars, restaurants, and retail
Baking now the new American pastime.
We are here for YOU and we know CPG. AdAdapted is uniquely qualified to be of assistance to both consumers and brands during these challenging
Consumers in the U.S. went into full-on pantry stocking mode after President Donald Trump first acknowledged the threat of coronavirus to the nation in a
As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely,
Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through
Soulful New Orleans coffee with a rich history. French Market Coffee (FMC) boasts a historically robust coffee with the flair of New Orleans culture. With
AdAdapted, a leading mobile advertising solution for Consumer Packaged Goods (CPG) brands, announces a partnership with Out of Milk, one of the top mobile grocery list
Informing Your Mobile Strategy: How to position your CPG brand for success in 2020 without feeding the competition. Throughout this whitepaper you will learn how
Category Spotlight: Mexican Food A new study, by Asurion, states that Americans check their phones once every 12 minutes – or 80 times a day! Let’s
Many CPG digital advertising pros are searching and reaching for new ways to engage their target consumers and, when it comes to mobile advertising in
Category Spotlight: Water Add-to-List (ATL) has quickly become a leading metric CPG brands use to measure ad campaign success. While the ATL metric itself is
Time spent on mobile officially overtook TV in 2019, making it critical for CPGs to reach and engage consumers on their favorite device. Some brands
CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.
If you’re working in CPG or Grocery as a brand marketer, digital advertiser, or agency team member then you know that keeping up with the
CPG advertisers that want to bridge the measurement gap between their online ad strategies and consumers’ offline shopping activities need to look no further than
This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare? Shopper Marketing Magazine released their 2019
Michigan Celebrates Small Business, an organization established in 2004 to honor the achievements of local businesses across the state, will recognize five local small businesses
A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments
Consumers use hundreds of different mobile apps to plan and shop for groceries. While it’s great news for shoppers who want choices, the broadness of
CPG marketers are constantly looking for effective ways to incorporate mobile into their digital mix with the goal of reaching consumers where they live. Mobile,
AdAdapted’s mobile ad unit drove sales increase at large retailer for a chocolate supplement brand, Good Day Chocolate In a recent advertising campaign, a chocolate-based supplement
Getting on Consumer Digital Grocery Lists is the #1 KPI of a Successful CPG Ad Campaign Have you ever questioned how hard your mobile ad spend
A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailers In a perfect world, ads are both useful to
Let’s say for context, that you’re in charge of a CPG advertising budget. Your marketing department or agency asks for a few million dollars to
The Leading Platform for CPG Mobile Advertising, AdAdapted, Integrates with Out of Milk, One of the Best Shopping List Apps for Android and iOS AdAdapted,
