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CPG Brands

Get your brand on the grocery list.

AdAdapted’s powerful list data and unique ad products help the world’s top CPG meet their most important goals. No one gets your products on the list like AdAdapted.

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Shopper
Marketing

Build
Awareness

Promote
New Products

Grow
Your Brand

Seasonal
Promotions

Data
Discovery

Shopper Marketing

Drive consumers to purchase your brand at a specific retailer.

  • Know what shoppers buy and where they like to buy.
  • Utilize these unique insights to drive sales at specific retailers.
  • Based upon visit history, target around retailers, and co-brand ads to drive to a specific retailer.

Products that compliment this strategy:

Execution Shopper Marketing
BuildAwarenessExecution

Build Awareness

Tell a story, increase visibility, and inspire purchase.

  • Inspire use of promoted products via recipes, unique content, tips, and more!
  • Contextual relevance increases ad effectiveness by 30% according to IRi.
  • Reach our 110MM+ shopper panel during planning and buying.
  • Drive to any landing page; promote e-commerce.

Products that compliment this strategy:​

Promote New Product

Promote your new product and get on the list.

  • Promote new products by finding in-market shoppers.
  • Target shoppers that have your category and similar products on their list.
  • Intercept shoppers when searching for relevant keywords.

Products that compliment this strategy:

New Products Ad

Testimonial

Here’s what our clients say...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

John Doe

Case Study

99.8% Incremental Products Added-to-List

AdAdapted’s proprietary Add-to-List function, which gets products directly onto consumer shopping lists, did an impressive job influencing shoppers to add French Market Coffee to their lists over just “coffee.”

French Market Coffee Campaign

See Case Study
Grow Your Brand

Grow Your Brand

You've planted the seed, now let us help you grow it.

  • Increase market share in your category.
  • Get your product on the list and in the cart.
  • Know who your category consumers are, when they purchase, and where.
  • Reach them in critical grocery moments.
  • Build brand persistency and lasting brand loyalty. 

Products that compliment this strategy:​

Seasonal Promotions

Reach in-market shoppers at key moments throughout the year.

Want to meet the mom shopping for back to school lunches? Or the host getting ready for a holiday party?

  • Identify seasonal shoppers based on what’s in their basket.
  • Get your products in their baskets during key holidays.
  • Target them with seasonal inspiring content that drives purchase.

Products that compliment this strategy:

Seasonal Promotion
Data Discovery

Data Discovery

Better data = Better results.

  • Target consumers based on what is already on their lists.
  • Know what consumers will buy before they buy it.
  • Enhance your strategy based on product alignments, category correlations, trends around specific brands, and more!
  • AdAdapted’s one-of-a-kind shopper panel will give your brand the competitive advantage.

Products that compliment this strategy:​

Spirits & Lottery

Win the grocery store.

  • Reach age appropriate consumers to drive sales of liquor and lottery.
  • Promote based on seasonality and during key planning moments.
  • Drive trial via inspired content; remind consumers.

Products that compliment this strategy:

Spirits Lottery

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Speak to an expert who can walk you through the ways that AdAdapted can benefit your specific situation.

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206 East Huron Street, Suite #101
Ann Arbor, MI 48104

+1 (313)-744-3383

info@adadapted.com

Locations

  • Ann Arbor, MI
  • Bentonville, AR
  • Chicago, IL
  • New York, NY

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