Stats to Savor as Summer Grilling Heats Up

The temps are rising, and summer holidays are approaching, which only means one thing: It’s grilling season. About 56% of Americans grilled for Memorial Day in 2021, according to Statista, but the most popular holiday for grilling, at 68%, was Fourth of July. To better understand the seasonal demand for backyard barbecue products, AdAdapted,a shopping list marketing and insights platform that helps connect brands with shoppers, conducted a year-over-year analysis and ranked the top items in multiple categories based on shopper list data. Click through for five of the biggest takeaways.