Effective: February 9, 2021
AdAdapted, Inc., its subsidiaries, and affiliates (known as “AdAdapted,” ”We,” “Our,” or “Us”) collects certain personal information as part of our business and native advertising solution (“Services”). This information allows us to deliver relevant advertising to mobile grocery shoppers. We take seriously our responsibility to facilitate privacy rights fairly under applicable law.
AdAdapted may collect certain personal information directly or indirectly based on your specific relationship with us.
We collect or receive the following categories of personal information (“Business Data”) from your use of our website and your related interactions with us:
AdAdapted receives certain personal information (“App Data”) from our Publisher Partners through our SDK installed by our Publisher Partners in their mobile applications:
Business Data is used for providing our Services and operating our business, which includes the following purposes:
App Data collected through our SDK is used for providing Services to our Publisher Partners and for delivering context-based behavioral advertising, which includes the following purposes:
If we deidentify your personal information or to the extent that it is anonymized either through aggregation or other means, such information is no longer considered “personal information.” We may use such information for any legal purpose without providing you with additional notice.
We share and disclose personal information as described below.
We share and disclose Business Data as needed to provide our Services and operate our business. However, we do not “sell” Business Data as defined by the CCPA.
The categories of parties with whom we share Business Data with include:
In addition to the categories listed above, we share and disclosure App Data as needed to provide our Services to Publisher Partners and advertisers. Our sharing of App Data may constitute a “sale” of personal information under the California Consumer Privacy Act (CCPA).
Business and Service Provider Roles and Relationships
Under the CCPA, AdAdapted may be a Business, Service Provider, and/or a Third Party with respect to your personal information, depending on the circumstances. If we are responsible for your personal information as a Business or have otherwise been delegated the responsibility as a Service Provider, we will respond to directly to your privacy requests.
If we are processing your information as a Service Provider or have received it as a Third Party, you may choose to exercise your data protection rights directly with the Business, such as our Publisher Partners, e.g. the mobile applications that collected your data. Otherwise, if you wish to make your request to us, we will forward your request to the responsible party.
Do Not Sell My Personal Information
In our capacity as a Business and/or Data Broker under the CCPA, AdAdapted sells (and has sold in the preceding 12 months) personal information (e.g. App Data) through our transfer of information to Advertiser Partners and Advertising Networks. In some cases, we combine information with other information as part of such sale.
Privacy Rights of California Residents
If you are a California resident, subject to certain limitations, you have the following rights concerning your personal information:
Exercising Your Rights Under the CCPA
You may exercise your rights by submitting a request to our Data Protection Officer at privacy@AdAdapted.com or (313) 744-3383. The CCPA allows for 1 disclosure request per 12-month period at no cost to you. For subsequent requests, we may charge a fee if we determine that the request is excessive, repetitive, or manifestly unfounded, but will not do so without providing you with a cost estimate before processing your request.
If you would like to opt-out of the sale of your personal information, you may opt-out of AdAdapted’s sharing of personal information with third parties by initiating an opt-out request here: Opt-out of AdAdapted.
We respond to and process requests promptly and within the timeframes required by the CCPA. Please note that all requests are subject to proper prior verification before processing as required by the CCPA.
California Data Broker Registration
AdAdapted has registered as a data broker with the California Attorney General. Accordingly, California residents may exercise their right to opt-out of our sale of their personal information here: Opt-out of AdAdapted.
We retain and dispose of personal information according to our data retention and disposal policies, which are designed to meet the requirements of applicable law. Generally, this means:
As part of our backup and recovery policies, deleted data may remain in our possession for an additional period in the form of secure backups.
Data may also be retained as part of legal and regulatory record-keeping obligations, such as to maintain records of privacy requests.
We provide several ways to exercise control over your privacy.
California residents may opt-out of our sale of your personal information here: Opt-out of AdAdapted. You may also exercise your applicable rights by contacting us at privacy@AdAdapted.com. All privacy requests are subject to proper prior verification and fulfilled to the extent that the law may require.
The following applies only to our website located at www.AdAdapted.com:
Other types of cookies include performance and targeting cookies. Performance cookies are used for analytical purposes. For example, we use Google Analytics to collect and measure visits and traffic to our website. You can learn how Google uses such data here: www.google.com/policies/privacy/partners/. Targeting cookies may be used to present you with customized content or interest-based advertising by our partners. In such cases, the privacy policies of these third parties, including Google, will also govern the use of your personal information.
Under the California Online Privacy Protection Act (CalOPPA), we want to inform you about our "Do Not Track" ("DNT") request policy. DNT is a feature that some web browsers offer to allow users to send signals to websites so that no information about their browser session will be shared. You may enable your web browser to send to our website a DNT request. However, this action may degrade your user experience. You can learn more about DNT here: https://www.eff.org/issues/do-not-track
Under the Children’s Online Privacy Protection Act (“COPPA”) and other laws, our website and associated services are not marketed to children under sixteen (16) years of age. We do not intentionally collect information from children. We encourage parents and guardians to take appropriate steps to ensure the safety and privacy of their children online.
Under California's "Shine the Light" law, we do not disclose the defined types of personal information to third parties for their direct marketing purposes.
If you wish to unsubscribe from AdAdapted’s sales and marketing emails, please follow this link: www.hubspot.com.
We work hard to protect personal information through commercially reasonable and appropriate security measures. Our efforts include utilizing encryption and physical, technical, and administrative controls to prevent the unauthorized access and disclosure of personal information. However, we encourage all users to exercise due care when interacting with our website and services, just as one would with any other website.
Good personal security hygiene can help protect you online, including using a unique and complex password and not sharing or allowing others to access your account. Be sure to connect to our website and services over secure networks, log out after using our service, and stay alert to unusual or suspicious activities, including phishing emails.
AdAdapted will never ask you for a password. If needed to verify your identity in responding to privacy requests, we may ask you for other personal information to confirm your identity.
If any of the personal information we retain about you is the subject of a breach of personal information under applicable law, we will take appropriate actions, including providing you with notice of such breach, as such law or laws may require.
AdAdapted Privacy Office
206 East Huron Street, Suite 101
Ann Arbor, Michigan 48104
Phone: (313) 744-3383
This Privacy Notice was Last Updated: February 9, 2021, at 09:02 UTC.