CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.
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Alcohol CPG brands and agency advertisers can confidently reach the right customers at the right time by ensuring they are complying with minimum age requirements.
2022 is coming to a quick close. Now is the time for marketers to take stock of the past year’s wins and losses and look to activate plans for 2023. But November and December don’t need to be a lame-duck marketing season in terms of making changes that impact this year’s results. There’s still time to make quick changes and see positive outcomes before the new year. So let’s discuss three must-dos advertisers can implement now for 2022!
AdAdapted attributes its 366% revenue growth to its innovative solutions and exclusive partnerships.
Detroit, MI – Purpose Jobs, the Midwest’s largest startup and tech community, today announced AdAdapted to its list of best places to work in Midwest tech in 2023.
We need to talk about something controversial. Candy corn. People seem to love it or hate it. And, according to the National Confectioners Association, there may be a generational component involved in liking the striped sweet. GenX and Baby Boomers average 57% in favor of candy corn, with only 47% of Millennials and GenZ enjoying it. But either way, it's no surprise this highly seasonal (and contentious) candy item makes shoppers' grocery lists during the fall, peaking in October.
The cheese section of a grocery store is frequented by many consumers, but what have been their shopping behaviors over the past couple of years? I’ve heard this question come up in many conversations with fellow industry members, so I decided to do some digging. With the help of invaluable insights from our friends at AdAdapted, here is what I found.
Groceryshop 2022 was a huge success, and AdAdapted was thrilled to sponsor and attend their biggest event yet. The booths were incredible, the weather in Vegas couldn’t have been better, and the 200+ speakers brought gripping insights into the needs and demands retailers are facing in today’s climate.
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock, a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.
Whether a pandemic or a looming recession, brands will always face unpredictable external forces that impact consumer behavior. As experts continue to define our current economic situation, we as marketers can always look to past downturns to help formulate educated strategies that support brand-building regardless of the unknowns.
The new partnership enables CPG brands to reach relevant US shoppers on the Flipp app, driving awareness, consideration and purchase intent.
It’s that time of year again: Groceryshop is just around the corner. You’ve got your tickets, picked out attire, and nailed your pitch. What’s next? Whether this is your first time attending, or you’re a Groceryshop veteran, we’re here to help you make the most of your Groceryshop experience!
Download our latest holiday data infographic to inform your 2022 end-of-year ad strategy!
Security is everything in uncertain times. Making sure you feel secure in your ad strategy is critical whether your a brand, agency or retailer. But how can you create an environment where you feel secure when the current landscape is so unstable? Prices are at astronomical highs, supply chain issues plague almost every category, and consumers are changing their shopping habits by the day. We’ve collected a few pointers on how to how to create a secure strategy amidst current uncertain times.
We may have avoided a recession, but economic uncertainty is still at the forefront of many consumer's minds. Marketers understand that shoppers are currently facing tough decisions about how to spend their money. Back-to-school season is upon us, grocery costs are rising, and inflation speculation runs rampant, all influencing purchasing decisions.
AdAdapted today announced it has ranked No. 1697 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.
Consumers are using digital shopping lists to plan their grocery shopping trips now more than ever. In fact, 58% of Americans are comfortable using digital tools to assist their grocery shopping, and more than 49% use a list-building app on their mobile phone to plan or shop for groceries. Digital lists are not going anywhere. Now is time to engage them in your advertising mix, and here’s why:
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has launched add-to-cart, Shoppable Video Ads. Brands can now seamlessly tell their brand story, while increasing conversions and gathering critical customer insight through mobile browser, mid-article or stand-alone video.
Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022.
The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers.
We’ve all been inundated with the speculation surrounding the looming recession. But, is the economic doom-and-gloom a self-fulfilling prophecy, an unavoidable fact, or merely hype? Regardless of where the economy moves, the uncertainty is palpable. And during unstable times, we feel the shifts in priorities for both customers and brands as both groups navigate this economic ambiguity.
Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea!
After you’ve spent months, even years, bringing a new product to market, seeing it finally on store shelves is a point of professional pride that you should relish. And, when you’re done relishing (wink), you can now think about what it takes to get that product to move! Your retailers will scrutinize your product velocity, and helping your brand maximize its success by moving products from shelf to carts will be a top priority as your item debuts.
Changes are certainly happening this year and AdAdapted’s quarterly index has documented some of what has changed with grocery list builders and their list building tendencies. No surprise to anyone that...
Many challenges continue to prove tricky for marketers when it comes to testing new markets and launching the latest products. This mostly holds up as they look to build both consumer awareness and buy-in from retailers.It’s a tough market. In fact, an average of 30,000 new products launch each year. Yet, according to Nielsen, only 15% of new consumer packaged goods products are still around in two years’ time.
After a two-year hiatus, Fancy Food Show returned to New York City last week, bringing over 1,800 exhibitors together to show off the latest the specialty food market has to offer. The AdAdapted team was on site to meet emerging brands and sample their newest products.
Where's the deal? Consumers looking for ways to save on the grocery items they need most amid decades-high inflation feel they're coming up empty-handed, new shopper surveys suggest.
Defining the right retailer engagement strategy for your brand can be a daunting task. Is it better to partner directly with retailers or drive sales at multiple retailers? Or both? And more importantly, the relationships a brand builds with retailers are critical to success – making this decision even more impactful and important. It's no wonder the question is often asked: Should I work with a retailer media network or build a retailer agnostic strategy? We're here to help!
You’ve done your research on new product launches. You know your audience better than your colleagues and have precision-crafted your message. But, with an average of 30,000 new CPG products launching every year, cutting through the fray to connect with your ideal customer and future brand ambassadors takes additional finesse.
The temps are rising, and summer holidays are approaching, which only means one thing: It’s grilling season. About 56% of Americans grilled for Memorial Day in 2021, according to Statista, but the most popular holiday for grilling, at 68%, was Fourth of July.
It’s official! retail media networks are not only here to stay, but also still growing rapidly. According to Merkle, a quarter of retailers received over $100 million in revenue on their networks in 2021. Additionally, 81% of CPGs plan to spend more on retail media networks in 2022. As with any advertising tactic, there are pros and cons for brands looking to engage with retail media networks. Continue reading below to learn more about some of the benefits and challenges that CPGs are currently facing!
Ann Arbor, MI, May 25, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform.
With summer vacation mere weeks away, millions of American schoolchildren are eagerly looking forward to months away from the classroom. On the other hand, for CPGs and media agencies, planning for this year’s back-to-school shopping season is very much top of mind.
(RTTNews) - Shares of data connectivity platform LiveRamp Holdings, Inc. (RAMP) are up more than 11% Wednesday morning after reporting narrower loss for the fourth quarter as well as on the news of its partnership with AdAdapted.
“Retailers are looking for ways to pull people in. They can monetize audiences when those audiences are on their owned and operated properties,” said Molly McFarland, co-founder and chief revenue officer of mobile advertising company AdAdapted. “Recipes are a good way to do that.”
Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.
Top summer grilling trends in 2022 to inform your ad strategy.
Alison O’Keefe, General Manager of Retail Partnerships, AdAdapted chats about a few top evolving trends in retail media
This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.
Online grocery sales are continuing to soar, and supermarket chains are adjusting their marketing and advertising strategies to keep pace. The total U.S. online grocery market reached $8.7 billion in February 2022 — an 8% increase from the same period last year.
The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers.
Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today’s self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:
We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank!
When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!
Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!
As retailers and CPGs get ready to light it up for grilling season, they can glean some insights from AdAdapted’s data on mobile shopping results from last year and their projections for the upcoming peak sales period for grilling staples and supplies.
After a two-year in-person hiatus, Expo West finally returned in full force last week! Over 65,000 people attended one of the biggest food shows of the year, and several AdAdapted employees were on the floor learning about the natural product industry. Amid all the buzz, several things stood out to the team. Here are a few takeaways we had from Expo West!
When it comes to unveiling new products, there are several challenges that marketers face as they look to drum up both consumer awareness and buy-in from grocers and additional distributors. It's a tough market
Women are — and have always been — making big moves in the tech industry. They're starting, joining, and investing in tech companies at record rates. Even still, women are underrepresented in the tech industry.
Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow shoppers to add a brand’s products directly to a retailer’s online cart.
AdAdapted, a shopping list marketing and insights platform, evaluated brands who advertised during Super Bowl LVI, which was the most-watched Super Bowl in the last five years, according to eMarketer.
In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.
Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.
Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.
Retailer own brands continue to grow and become stronger brands in their own right, and technology in many facets plays a key role plugging in that charge.
AdAdapted Direct extends marketers ability to drive shoppers towards purchase intent by adding branded products directly to digital carts.
Metro Detroit-based Skinphorea Facial Bar, which specializes in multicultural skincare, has begun its nationwide franchising effort with an operation in Dallas.
ANN ARBOR, MI, Feb. 1, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced the launch of new add-to-cart ecommerce capabilities for AdAdapted Direct.
U.S. adults spend an average of 3 hours and 43 minutes on mobile devices daily, in which part of that time is spent shopping online or using different apps to help them plan future in-store purchases.
The Ann Arbor region is fertile ground for tech-oriented companies seeking investment, resources and talent to pursue innovation and success.
In his new role, Sukenic will lead the product roadmap and operational aspects of AdAdapted Direct and roll out solution features like different ad creative and template options. His background includes leadership positions at data and analytics companies such as Morningstar, Inc. and EBSCO. He also initiated and led global commercial excellence and digital transformation at Dawn Foods
Molly McFarland offers a unique perspective as a woman in the tech start-up world. A native of Maine and a graduate of Tulane University in English and creative writing, she started her career at an architecture firm before marketing software. But in 2012, she added co-founder to her list of credentials when she and a previous coworker and friend, Mike Pedersen, opened the doors for mobile ad solution company AdAdapted.
Ann Arbor continues to be one of the top growing tech ecosystems around the country with some of the best startups to watch. A combination of university talent pipelines, top-rated quality of life, growing startup ecosystem, and growing VC funding has Tree Town topping lists as one of the best places to start a tech company
Marketers’ top priority has always been turning curious visitors into returning and loyal customers. In today’s digital age, this objective requires a stronger focus on digital channels and finding new and innovative ways to reach their target audiences.
A new age of digital software solutions is ushering bakers into a streamlined era of expanded success – both in terms of how you manage your business internally and how you market and sell to consumers.
For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely stressful; if left unspent, they may be left with less in 2022!
For over a decade, BevNET’s “Best Of” Awards have been presented annually to honor the companies, brands, individuals, products, ideas and trends that are shaping the current beverage landscape as we know it.
For decades, marketers have been taught to focus annual media investments around major, tentpole events such as new product launches, store openings, and pop culture. Companies frequently view this style of activation as a way to make the biggest impact. While there is a place for this “go big” approach, it’s simply not the way consumers shop any longer.
As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.
ANN ARBOR, Mich.–(BUSINESS WIRE)–Kicking off a2Tech360, Ann Arbor SPARK presented its 23nd annual FastTrack Awards to 18 companies located in Washtenaw and Livingston counties. More than half of the 2021 FastTrack Award recipients were multiple-year winners.
The Ann Arbor SPARK economic development agency presented its 23rd annual FastTrack Awards, held on Oct. 1, to 18 companies located in Washtenaw and Livingston counties at the kickoff event for its a2Tech360 week-long conference.
Over the last 18 months, CPGs, retailers, agencies, and vendors have had to adjust to a lack of in-person interaction. Thankfully, opportunities to meet face-to-face are slowly coming back!
Recipe shopping technology provider Northfork has partnered with Buzzfeed’s Tasty, a social food network, and AdAdapted, a shopping list marketing and insights platform.
It’s become a new front in reaching consumers who are scrolling their devices on a near-constant basis and exploring recipes to fit their shifting lifestyles: pairing social content and online basket building.
AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.
ANN ARBOR, MI, Sept. 20, 2021 (BUSINESS WIRE) — AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies and retailers today announced the launch of AdAdapted Direct,
AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.
AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.
Wouldn’t it be great if, as a brand or retailer, you could see the exact products shoppers will purchase before they actually buy them? In lieu of a crystal ball, brands and retailers have searched through many technology options, and digital shopping lists have risen to the top of their core resources. According to a Field Agent survey, 48 percent of all consumers use apps to keep their shopping list. This number is growing rapidly as consumers turn to these digitals tools to plan out their next shopping list. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.
Do you know how your brand will perform this back-to-school season? With hybrid classes in session, parents have changed the frequency they shop for kids’ lunch and snack items. Brand loyalty is also up in the air following a school year in which parents’ and kids’ habits were disrupted. As a result, marketers face uncertain outcomes heading into one of the busiest shopping seasons of the year.
NEW YORK, August 20, 2021 – Inc. magazine today revealed that AdAdapted is No. 1292 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged
With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than ever, shoppers plan their grocery trips ahead of time, working towards greater shopping efficiency and less time spent in-store.
In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true today given that nearly half of consumers’ usage of mobile apps increased during the pandemic, according to a recent survey from Broadridge Financial Solutions. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.
In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to consumer behavior appear to have some level of permanence, particularly the increased consumer usage of mobile to assist with grocery shopping.
As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.
Creating shopping lists has always been a core step in a consumer’s grocery shopping process. Just like how consumers have increasingly adopted the use of apps to track a variety of things from fitness to financial status, today’s consumers are also turning to digital tools such as grocery list building apps to make their lists, creating a big opportunity for consumer goods marketers. According to Callan Consulting’s recent survey of consumer goods marketers, approximately 49% of consumers make digital shopping lists. Digital shopping lists are a growing way for consumers to plan their purchase journey, and therefore, a viable channel for CG marketers to reach today’s consumers to align with their preferences and shopping behaviors. This is the foundation of Shopping List Marketing.
Shopping lists today look decidedly different than they did when people scribbled various items they needed on a scrap of paper. As the world has gone digital, so have shopping lists — and so have efforts to reach consumers where they scroll, click and type.
After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.
Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing
AdAdapted, the leading add-to-list mobile marketing and insights platform built for CPG brands, agencies, and retailers, today announced findings of its research report “Shopping List Marketing: The Smarter Way to Find and Influence Consumers.”
Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas
This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare?
Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.
Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas
For many CPGs, grocery list app data is an untapped resource that can offer previously unknown insights into their category and competitive brands. In this series, we will examine user list behavior in popular CPG categories and how different well-known brands perform within them.
We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching, but not all of your budget has been spent yet. If it goes unused, you may be left with less next year!
What are the benefits of each, and how should you use them? Is there such a thing as too much data? For many CPG marketers, it can be hard to choose from the plethora of options available, and even harder to figure out how to use the data once it is in their hands. Ultimately, the goal is always to develop a strategy that feeds itself; any data collected should inform future marketing spend, improve targeting, and make advertising efforts more effective.
At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the promoted item to their mobile shopping list or online cart. Despite the obvious utility of this type of advertising, many advertisers still don’t leverage or even underutilize add-to-list. For some, this is a result of dogmatic adherence to traditional methods, and for others, it’s a lack of education on the benefits of add-to-list.
Announced in late June, the iOS 14 update and associated changes are quickly approaching the advertising market. While a firm date is yet to be determined, industry experts expect Apple to launch iOS 14 in mid-September along with the iPhone 12.
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