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CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.

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Data & Insights

Top Takeaways From Groceryshop

Groceryshop, one of the largest trade shows in the food & beverage industry, came back in full swing at the end of September. AdAdapted had the chance to attend and speak at the conference, which was full of valuable insights for marketers. For those unable to attend, we’ve detailed a few of our observations!

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what-is-add-to-list
Data & Insights

What is Add-to-List?

At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the

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Man Looking at Empty Shelves
Infographics

How Can We Help?

We are here for YOU and we know CPG.  AdAdapted is uniquely qualified to be of assistance to both consumers and brands during these challenging

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Ripple Case Study
Case Studies

Ripple Milk Case Study

Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through

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