For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely
CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.
Find what you’re looking for:
As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at
ANN ARBOR, Mich.–(BUSINESS WIRE)–Kicking off a2Tech360, Ann Arbor SPARK presented its 23nd annual FastTrack Awards to 18 companies located in Washtenaw and Livingston counties. More
Groceryshop, one of the largest trade shows in the food & beverage industry, came back in full swing at the end of September. AdAdapted had the chance to attend and speak at the conference, which was full of valuable insights for marketers. For those unable to attend, we’ve detailed a few of our observations!
AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.
AdAdapted Direct puts the power of AdAdapted’s shopper-verified audience and patented technology in the hands of marketers, empowering them to compete & grow by getting products on shopping lists and into the carts of consumers.
Wouldn’t it be great if, as a brand or retailer, you could see the exact products shoppers will purchase before they actually buy them? In
With hybrid classes in session, parents have changed the frequency they shop for kid’s lunch and snack items. Thankfully, the data available from mobile grocery lists allows marketers to visualize trends and shopping behaviors in real time.
Inc. Magazine Reveals Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 NEW YORK, August 20, 2021 – Inc. magazine today revealed that AdAdapted is
Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged
With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than
In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’
In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to
As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this
Creating shopping lists has always been a core step in a consumer’s grocery shopping process. Just like how consumers have increasingly adopted the use of
Shopping lists today look decidedly different than they did when people scribbled various items they needed on a scrap of paper. As the world has
After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most
Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing
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Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said,
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DAIRY: CATEGORY AND BRAND INSIGHTS For many CPGs, grocery list app data is an untapped resource that can offer previously unknown insights into their category
If we can definitively say anything about 2020 so far, it is that our usual rhythms have been thrown off. Since our daily lives were
The immediate consumer response to COVID-19 and stay-at-home orders has been well documented. Grocery shoppers rushed to stores to buy in bulk and stocked up
In late February and early March, consumers rushed to grocery stores to stock up on paper products, cleaning supplies, and protective items. These items saw
Predicting the future is next to impossible. However, recently our team has unearthed a new way to accomplish the impossible. Exhibit A: Predictive data via
As COVID-19 continues to rule the way we live across the US – many states are requiring all non-essential businesses, including bars, restaurants, and retail
Baking now the new American pastime.
Consumers in the U.S. went into full-on pantry stocking mode after President Donald Trump first acknowledged the threat of coronavirus to the nation in a
Category Spotlight: Mexican Food A new study, by Asurion, states that Americans check their phones once every 12 minutes – or 80 times a day! Let’s
Many CPG digital advertising pros are searching and reaching for new ways to engage their target consumers and, when it comes to mobile advertising in
Category Spotlight: Water Add-to-List (ATL) has quickly become a leading metric CPG brands use to measure ad campaign success. While the ATL metric itself is
Time spent on mobile officially overtook TV in 2019, making it critical for CPGs to reach and engage consumers on their favorite device. Some brands
This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare? Shopper Marketing Magazine released their 2019
Michigan Celebrates Small Business, an organization established in 2004 to honor the achievements of local businesses across the state, will recognize five local small businesses
A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments
CPG marketers are constantly looking for effective ways to incorporate mobile into their digital mix with the goal of reaching consumers where they live. Mobile,
AdAdapted’s mobile ad unit drove sales increase at large retailer for a chocolate supplement brand, Good Day Chocolate In a recent advertising campaign, a chocolate-based supplement
A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailers In a perfect world, ads are both useful to
Let’s say for context, that you’re in charge of a CPG advertising budget. Your marketing department or agency asks for a few million dollars to