CPGs deserve a platform
built for CPGs.

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You want your brand on their shopping list -- so let’s make that happen! AdAdapted’s platform places your product in front of your consumer at the exact right moment and GUARANTEES your product will be added to their shopping list.

CPG Brands



We help apps that help people plan and shop. Monetize your user base with native ads custom built for your unique user experience.

Are you an app?


Meet AdAdapted

AdAdapted’s platform places CPG brands in front of consumers at the exact moment of decision-making, targeting consumers with laser-like focus and getting CPG products on grocery lists.

About Us

AdAdapted is a digital engagement and insights platform
for CPG brands and agencies. The AdAdapted platform offers
CPG brands the ability to directly target their primary consumers
in the apps they use to plan and shop.


What Do We Offer CPG Brands?

The AdAdapted platform offers CPG brands the ability to reach an active audience focused exclusively on their product, activate that audience with proprietary add-to-list and keyword intercept tools, and discover unique and valuable insights as to who their consumers are and how they interact with your ads.

AdAdapted is eliminating the guessing game and providing you with the knowledge of when and where your consumers are thinking about your brand, further closing the path to purchase loop.

AdAdapted Audience


Exclusive network of grocery apps gives us unparalleled access to household decision makers.
AdAdapted Activate


Unique engagement solutions built to place your products on their list and support CPG brand goals.
AdAdapted Acumen


Meaningful data shows you how consumers shop and strategies to further impact those decisions.

AdAdapted Products

AdAdapted’s proprietary tools offer you an exclusive way to target your consumers. Our Add-It, Keyword Intercept an Aware products provide you with the technology to confirm your product is being added to your consumers’ list, target your consumer during search activities for similar or competitor products and increase awareness of your brand.

Our App Partners

Today’s consumers rely on our apps to power everyday shopping activities. The AdAdapted network brings you an exclusive network of apps, consisting of 30MM active monthly shoppers and four of the top seven top grocery list apps. Our app relationships offer the ability to reach head household decision makers in real-time with native,in-app advertising.

AdAdapted Partners


"Best recipe app for new moms!"

-TIME Magazine

AdAdapted Partners

Buy Me A Pie!

"Top grocery list app for iPhone users."

-Inside iOS Apps

AdAdapted Partners

Shop Woodman’s
(Retail Grocer)

"I love the app. Saves me so much time."

-App User

So You’re an App That Helps Consumers Shop?

AdAdapted can help apps monetize their user base through relevant advertisers and custom ads designed uniquely for each app. We integrate with apps to reach and connect with millions of CPG consumers. AdAdapted will help apps and their users in the following ways:

Custom-designed ads,
driving high CPMs from
relevant advertisers
Making it easier for users
to add products to your
specific app
Promote your respective app
off-platform, increasing
usage and traffic

What Our Clients Are Saying About Us

We know our platform is the perfect solution because our clients tell us so.
See what some of your peers are saying about AdAdapted.

”I have had a great working relationship with AdAdapted now for over three years and my app, Buy Me A Pie, has integrated seamlessly with their platform. Their ads are really great, native ads; none of my users have complained which is quite contrary to the more traditional advertisements. I would highly recommend working with AdAdapted.”

Client quote

Serge Bulaev, CEOBuy Me A Pie

“Given the large size of the account, we needed the solution to be straightforward, easy to manage and transparent. AdAdapted was all of those things and a great partner to work with.”

Client quote

Miles Brehm, Media PlannerStarcom

“We often run into barriers when it comes to connecting online media to in-store sales for CPG brands, but by easily connecting an impression to an "Add to List," intent was much more clear and measurable. In this way, AdAdapted's platform provided a great solution for our client Ripple Foods, as well as helpful audience insights that continue to inform our overall marketing efforts.”

Client quote

Hillary Pecorale, Associate Director,
acKnowledge Digital Marketing
Ripple Milk

By The Numbers

Bringing you superior service is our number one motto. Enjoying what we do while doing that is just as important. We believe that loving what you do makes for better products, better service and, in the end, happy clients.

Publishers 15000 Products Added to List
Per Campaign (On Average)
Publishers 40000000 In-App Shopping Events
Per Month
Publishers 1208 Cups of Coffee
Per Week

Get In Touch

Interested in working with us or becoming a part of our app family?
Please fill out the contact form below. We can’t wait to hear from you!

Contact Info

  • 206 East Huron Street, Suite #101
    Ann Arbor, MI 48104
  • +1 (313)-744-3383
  • info@adadapted.com
  • www.adadapted.com

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