CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.
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“Retailers are looking for ways to pull people in. They can monetize audiences when those audiences are on their owned and operated properties,” said Molly McFarland, co-founder and chief revenue officer of mobile advertising company AdAdapted. “Recipes are a good way to do that.”
Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.
Top summer grilling trends in 2022 to inform your ad strategy.
Alison O’Keefe, General Manager of Retail Partnerships, AdAdapted chats about a few top evolving trends in retail media
This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.
We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank!
When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!
Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!
After a two-year in-person hiatus, Expo West finally returned in full force last week! Over 65,000 people attended one of the biggest food shows of the year, and several AdAdapted employees were on the floor learning about the natural product industry. Amid all the buzz, several things stood out to the team. Here are a few takeaways we had from Expo West!
When it comes to unveiling new products, there are several challenges that marketers face as they look to drum up both consumer awareness and buy-in from grocers and additional distributors. It's a tough market
In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.
Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.
Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.
AdAdapted Direct extends marketers ability to drive shoppers towards purchase intent by adding branded products directly to digital carts.
For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely stressful; if left unspent, they may be left with less in 2022!
For decades, marketers have been taught to focus annual media investments around major, tentpole events such as new product launches, store openings, and pop culture. Companies frequently view this style of activation as a way to make the biggest impact. While there is a place for this “go big” approach, it’s simply not the way consumers shop any longer.
As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.
ANN ARBOR, Mich.–(BUSINESS WIRE)–Kicking off a2Tech360, Ann Arbor SPARK presented its 23nd annual FastTrack Awards to 18 companies located in Washtenaw and Livingston counties. More than half of the 2021 FastTrack Award recipients were multiple-year winners.
Over the last 18 months, CPGs, retailers, agencies, and vendors have had to adjust to a lack of in-person interaction. Thankfully, opportunities to meet face-to-face are slowly coming back!
It’s become a new front in reaching consumers who are scrolling their devices on a near-constant basis and exploring recipes to fit their shifting lifestyles: pairing social content and online basket building.
AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.
Wouldn’t it be great if, as a brand or retailer, you could see the exact products shoppers will purchase before they actually buy them? In lieu of a crystal ball, brands and retailers have searched through many technology options, and digital shopping lists have risen to the top of their core resources. According to a Field Agent survey, 48 percent of all consumers use apps to keep their shopping list. This number is growing rapidly as consumers turn to these digitals tools to plan out their next shopping list. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.
Do you know how your brand will perform this back-to-school season? With hybrid classes in session, parents have changed the frequency they shop for kids’ lunch and snack items. Brand loyalty is also up in the air following a school year in which parents’ and kids’ habits were disrupted. As a result, marketers face uncertain outcomes heading into one of the busiest shopping seasons of the year.
NEW YORK, August 20, 2021 – Inc. magazine today revealed that AdAdapted is No. 1292 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged
With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than ever, shoppers plan their grocery trips ahead of time, working towards greater shopping efficiency and less time spent in-store.
In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true today given that nearly half of consumers’ usage of mobile apps increased during the pandemic, according to a recent survey from Broadridge Financial Solutions. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.
In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to consumer behavior appear to have some level of permanence, particularly the increased consumer usage of mobile to assist with grocery shopping.
As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.
Creating shopping lists has always been a core step in a consumer’s grocery shopping process. Just like how consumers have increasingly adopted the use of apps to track a variety of things from fitness to financial status, today’s consumers are also turning to digital tools such as grocery list building apps to make their lists, creating a big opportunity for consumer goods marketers. According to Callan Consulting’s recent survey of consumer goods marketers, approximately 49% of consumers make digital shopping lists. Digital shopping lists are a growing way for consumers to plan their purchase journey, and therefore, a viable channel for CG marketers to reach today’s consumers to align with their preferences and shopping behaviors. This is the foundation of Shopping List Marketing.
Shopping lists today look decidedly different than they did when people scribbled various items they needed on a scrap of paper. As the world has gone digital, so have shopping lists — and so have efforts to reach consumers where they scroll, click and type.
After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.
Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing
Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas
This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare?
Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.
Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas
For many CPGs, grocery list app data is an untapped resource that can offer previously unknown insights into their category and competitive brands. In this series, we will examine user list behavior in popular CPG categories and how different well-known brands perform within them.
We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching, but not all of your budget has been spent yet. If it goes unused, you may be left with less next year!
What are the benefits of each, and how should you use them? Is there such a thing as too much data? For many CPG marketers, it can be hard to choose from the plethora of options available, and even harder to figure out how to use the data once it is in their hands. Ultimately, the goal is always to develop a strategy that feeds itself; any data collected should inform future marketing spend, improve targeting, and make advertising efforts more effective.
At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the promoted item to their mobile shopping list or online cart. Despite the obvious utility of this type of advertising, many advertisers still don’t leverage or even underutilize add-to-list. For some, this is a result of dogmatic adherence to traditional methods, and for others, it’s a lack of education on the benefits of add-to-list.
Announced in late June, the iOS 14 update and associated changes are quickly approaching the advertising market. While a firm date is yet to be determined, industry experts expect Apple to launch iOS 14 in mid-September along with the iPhone 12.
Since mid-March, CPGs and their measurement partners have reported various disruptions to year-over-year consumption by grocery shoppers. While some products have seen drops in popularity, others have seen significant booms as consumers adjust to a home-centered lifestyle.
If we can definitively say anything about 2020 so far, it is that our usual rhythms have been thrown off. Since our daily lives were first upended earlier this year, we have not been able to count on previous patterns and trends. This presents a huge challenge to those of us in advertising, who often rely on historic trends in order to predict year-over-year changes.
It’s holiday planning time! In a conventional year, CPG brands would look to tried-and-true messaging and in-store tactics to catch consumers’ eyes. With conventional expectations turned upside down, however, advertisers are now facing uncertainty over how shopping habits and patterns will change and how to adjust their strategy accordingly.
The immediate consumer response to COVID-19 and stay-at-home orders has been well documented. Grocery shoppers rushed to stores to buy in bulk and stocked up on items like toilet paper, paper towels, hand sanitizer, and masks (link to previous blog).
In late February and early March, consumers rushed to grocery stores to stock up on paper products, cleaning supplies, and protective items. These items saw a significant spike in grocery list activity, but can we read our grocery list data and determine if these items are still being purchased at the same rate? Answer: Yes.
Predicting the future is next to impossible. However, recently our team has unearthed a new way to accomplish the impossible. Exhibit A: Predictive data via grocery lists.
As COVID-19 continues to rule the way we live across the US – many states are requiring all non-essential businesses, including bars, restaurants, and retail stores, to shut down. In New York, however, liquor stores are notably excluded from the rule.
Sports are canceled, large gatherings are canceled, social activity is a no go. So what is the general population doing to fill their down time?
We are here for YOU and we know CPG. AdAdapted is uniquely qualified to be of assistance to both consumers and brands during these challenging times as our platform focuses on engaging grocery planning moments: pre-shop, planning, and list building activities.
Consumers in the U.S. went into full-on pantry stocking mode after President Donald Trump first acknowledged the threat of coronavirus to the nation in a late-February press conference, according to statistics Nielsen emailed to Food Dive. Compared to 2019, sales of many staples zoomed upward in the four weeks ending on March 7. Sales growth was especially high the week of March 1 to 7, compared to the previous year.
As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely, and universities shifting to online classes in order to contain the spread.
Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through various campaigns. Digital executions included AdAdapted’s proprietary Add-to-List function to get products directly onto consumer shopping lists, Keyword Intercept to intercept shoppers when they search for what products to add to their shopping list, an Awareness execution to drive product use via a native content experience, and a Consumer Poll to measure lift.
Soulful New Orleans coffee with a rich history. French Market Coffee (FMC) boasts a historically robust coffee with the flair of New Orleans culture. With recent branding updates and new products rolling out, FMC engaged AdAdapted to promote their Cold Brew and Bag Coffee products to our exclusive grocery-minded mobile audience. AdAdapted’s proprietary Add-to-List function, which gets products directly onto consumer shopping lists, did an impressive job influencing shoppers to add French Market Coffee to their lists over just “coffee.”
Informing Your Mobile Strategy: How to position your CPG brand for success in 2020 without feeding the competition.Throughout this whitepaper you will learn how to improve your Consumer Packaged Goods (CPG) mobile advertising strategy in 2020. Clicks and impressions can no longer sustain so what will it take to increase market share, promote your brand and influence consumers?
A new study, by Asurion, states that Americans check their phones once every 12 minutes – or 80 times a day! Let’s be honest, this means that humans are truly attached to their mobile devices at all times (cringe). But, good news for advertisers, this also means that consumers are now sending off thousands of data points, or “clues”, as to what they’re thinking, doing, planning for, etc. at all times.
Many CPG digital advertising pros are searching and reaching for new ways to engage their target consumers and, when it comes to mobile advertising in the CPG space, the array of options to invest in are endless. How do you separate the intelligent options from the others? And how do you know what will work best for your brand or client? A good place to start is to make sure you’re using a platform that collects information about how your consumers grocery shop and gets smarter every time someone engages.
Add-to-List (ATL) has quickly become a leading metric CPG brands use to measure ad campaign success. While the ATL metric itself is a powerful indication of purchase intent, Add-to-List campaign analytics also bring unique insights into specific consumer preferences and can show brands how to challenge and win against the overall category.
Time spent on mobile officially overtook TV in 2019, making it critical for CPGs to reach and engage consumers on their favorite device. Some brands have figured it out, while others, despite plenty of dollars exhausted are wondering what they could be doing differently.
If you’re working in CPG or Grocery as a brand marketer, digital advertiser, or agency team member then you know that keeping up with the latest news and trends isn’t easy. Today, the CPG landscape moves at a rapid pace — with new brands popping up every day, retailers experimenting with different ways to shop, and the digital landscape evolving at lightning speed. We all need to figure out how to hang on!
CPG advertisers that want to bridge the measurement gap between their online ad strategies and consumers’ offline shopping activities need to look no further than digital grocery lists.
Michigan Celebrates Small Business, an organization established in 2004 to honor the achievements of local businesses across the state, will recognize five local small businesses in their annual awards gala in May. Joshua Marko, special projects coordinator for the Michigan Small Business Development Center and managing partner of MCSB, said the businesses were selected following an application, vetting and judgment process of the businesses’ innovation, growth, competitive advantage and business strategy.
A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments into apps, and the rest are feeling more pressure than ever to include the channel in their marketing mix.
Consumers use hundreds of different mobile apps to plan and shop for groceries. While it’s great news for shoppers who want choices, the broadness of the landscape can make it a bit difficult for CPG and grocery advertisers to keep track of what’s available and what makes each grocery app unique.
CPG marketers are constantly looking for effective ways to incorporate mobile into their digital mix with the goal of reaching consumers where they live. Mobile, while it can present an overwhelming number of options, can often be the most effective approach to reaching consumers closest to purchase or point-of-sale.
AdAdapted’s mobile ad unit drove sales increase at large retailer for a chocolate supplement brand, Good Day ChocolateIn a recent advertising campaign, a chocolate-based supplement company, Good Day Chocolate, saw an increase in sales specifically connected to AdAdapted’s Add-to-List mobile advertising solution.
Getting on Consumer Digital Grocery Lists is the #1 KPI of a Successful CPG Ad CampaignHave you ever questioned how hard your mobile ad spend is working for your brand? Are you getting increased requests for metrics that support your digital advertising investments? What if you could measure exactly what the consumer’s reaction was when they saw your promoted product? And that measure would give you a meaningful KPI that directly relates to sales and truly reflects purchase intent. This would be idyllic, right?
A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailersIn a perfect world, ads are both useful to the consumer and help sell an advertiser’s product. AdAdapted’s Add-It® allows consumers to add products they like directly to their digital grocery list; making grocery shopping easier and providing a sophisticated 1:1 measurement of purchase intent for CPGs.
Let’s say for context, that you’re in charge of a CPG advertising budget. Your marketing department or agency asks for a few million dollars to spend on mobile, but could only promise you, with minimal confidence, that the ads would reach in-market consumers, at best, 25% of the time; would you give it up or take your money elsewhere?
The Leading Platform for CPG Mobile Advertising, AdAdapted, Integrates with Out of Milk, One of the Best Shopping List Apps for Android and iOSAdAdapted, a leading mobile advertising solution for Consumer Packaged Goods (CPG) brands, announces a partnership with Out of Milk, one of the top mobile grocery list apps on both Android and iOS.
