.png)
Molly McFarland’s Retail Media Award Win Garners Media Buzz
We were thrilled to recently announce that Molly McFarland, AdAdapted co-founder and CRO, was named a 2025 Retail Media Award honoree by the Path to Purchase Institute. Now, the industry is taking notice, with coverage in DBusiness, Corp! Magazine, and Patch Detroit, Molly’s leadership and impact are making headlines.
Recognition from P2PI:
Presented at P2PI’s Retail Media Summit on May 7, the Retail Media Awards recognize 25 standout marketers who are advancing the world of commerce marketing. Molly’s decade of dedication to shopper engagement and retail media innovation earned her a spot among this elite group of pioneers.
Spotlight in the Press:
In its feature, DBusiness highlighted Molly’s journey, from co-founding AdAdapted with Mike Pedersen, to spearheading growth into new markets and surpassing $20M in revenue in 2024. The story credits her with fundamentally transforming how brands connect with consumers in an increasingly complex digital landscape.
Why This Matters:
At AdAdapted, we’ve always known the power of shopper-first innovation. Seeing our CRO celebrated not only by the industry but in the media reinforces the impact our team is making at the intersection of retail media and consumer behavior.
Explore the Coverage:
