DealFinder Ads: Connecting Cost-Conscious Consumers With Your Brand

The numbers don't lie: American consumers are feeling the squeeze. Food prices have skyrocketed by 31% over the past six years, according to NerdWallet, creating unprecedented pressure on household budgets. This financial strain is fundamentally changing how people shop for groceries.

Recent eMarketer research reveals a stark reality: 9 out of 10 consumers have altered their grocery shopping habits in response to inflation. They're actively hunting for sales, clipping coupons, and increasingly switching to private label alternatives when name brands don't offer competitive pricing.

Even more telling, a Numerator study found that 48% of consumers specifically look to sales and coupons as strategies to offset the impact of potential tariffs on their grocery bills.

For CPG brands, this shift presents both a challenge and an opportunity. The question is no longer whether consumers are price-sensitive; it's how effectively your brand can connect with shoppers actively searching for the best deals.

Introducing Add-It™DealFinder Ads: The Solution Both Consumers and Brands Need

AdAdapted's Add-It™DealFinder Ads represents a breakthrough in addressing this market reality. This turnkey, retailer-agnostic media solution elegantly bridges the gap between cost-conscious consumers and CPG brands fighting to maintain market share.

How DealFinder Ads Works

DealFinder Ads uses sophisticated technology to match advertised products with aggregated circular deals across all retailers in a consumer's area. The process is seamless:

1. A consumer encounters your brand's engaging ad while browsing their favorite mobile app or mobile website
2. With a single click, they're shown the best current deals for your product
3. Results are personalized to their specific zip code and span multiple retailers
4. Your brand stays top-of-mind precisely when purchasing decisions are being made

A Win-Win Solution

For Consumers: Instant Access to the Best Prices

Imagine a shopper sees your compelling ad for their favorite snack or essential grocery item. With DealFinder Ads, a simple click reveals a dynamic list of the best deals available for that product in their local zip code, across multiple retailers they already trust: no more time-consuming price comparisons or endless searching through different store flyers. We bring the savings directly to them, making their shopping experience smarter and more efficient.

For CPG Advertisers: Capture Price-Driven Demand

DealFinder Ads give your brand a powerful edge in today's price-sensitive market. By seamlessly connecting your advertising with readily available savings, you:

• Attract Price-Conscious Shoppers: Reach the growing segment of consumers actively seeking deals and coupons.
• Increase Purchase Likelihood: Make it easy for shoppers to choose your brand when they can instantly see the best price, increasing the chances they select your product over competitors and private label options.
• Maintain Brand Preference: Even when budgets are tight, DealFinder Ads ensure your brand remains a viable and attractive option by highlighting available savings.
• Gain a Competitive Advantage: Stand out from competitors by offering immediate, localized price information directly within your ads.

Ready to Catch the Cost-Sensitive Shopper?

With more grocery shoppers making value-driven choices, CPG brands can no longer rely on the same-old advertising approaches. The brands that will thrive in this new environment acknowledge price sensitivity and provide transparent, valuable solutions to consumers feeling the pinch.

AdAdapted DealFinder Ads represents this kind of innovative thinking; recognizing that in today's economy, helping consumers find the best deal for your product isn't just good for them; it's essential for maintaining your brand's market position.

Contact AdAdapted today to learn how DealFinder Ads can help your brand stay competitive in the age of the price-conscious consumer.

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