4 CPG Holiday Campaigns That Simplified Seasonal Shopping

We all know the end-of-year holidays can be hectic, but today’s shoppers are tackling them with a plan. Consumers are seeking convenience, inspiration, and tools that simplify their overall holiday shopping experience, not complicate it. 

In AdAdapted’s latest holiday ad strategy roundup, we highlight four CPG campaigns that nailed the art of simplifying the season. From one-click bundles to flexible retailer choices, these featured brands turned holiday inspiration into immediate action, boosting both engagement and purchase intent.

Let’s unwrap the key strategies that helped these brands cut through the chaos and deliver real value to holiday shoppers. (Check out the full PDF compilation here, complete with bonus visuals!)

Diageo: Engaging Holiday Hosts With Interactive Recipes

Campaign Strategy: Interactive Recipes + One-Click Carting

When it comes to festive hosting, Diageo made it easy to mix, mingle, and shop in one smooth pour. With a portfolio of premium spirits including Johnnie Walker, Crown Royal, and Don Julio, the brand served up holiday cocktail recipes featuring one-click add-to-list and add-to-cart functionality.

Why it worked:

• Festive, shoppable content that invited exploration
• One-click carting to stock up for parties and gifts
• Multi-brand visibility for cross-sell potential

M&M’s: Giving Flexible Retailer Choice For Sweeter Holiday Shopping

Campaign Strategy: Retailer Selector + Cross-Platform Carting

To sweeten the season, M&M’s launched a playful, festive campaign encouraging shoppers to “Spread cheer, just add ‘M’.” With a creative focus on baking and snacking, the brand offered add-to-list or cart functionality across top retailers, including Walmart, Target, and Instacart.

Why it worked:

• Let shoppers choose *where* they shopped
• Reduced friction at the point of conversion
• Won over new shoppers—and even some competitor loyalists

Bob’s Red Mill: Helping Seasonal Shoppers Find What They Need, Faster

Campaign Strategy: Intent Targeting + One-Click Listing

Holiday baking often overwhelms casual browsers. Bob’s Red Mill cut through the flour-dusted clutter by targeting high-intent shoppers in real time, making it easy to add baking essentials like all-purpose, almond, and gluten-free flour to their list with a single click.

Why it worked:

• Met shoppers in the moment of inspiration
• Delivered frictionless paths to purchase
• Layered in retargeting for sustained visibility

Simply Organic: Savoring the Season With One-Click Multi-SKU Bundles

Campaign Strategy: Multi-SKU Bundles + Add-It™ Simplicity

From sweet spices like cinnamon to savory staples like garlic, Simply Organic bundled holiday must-haves into shoppable sets. With just one click, shoppers could add 2–3 seasonal favorites to their list or cart, no scrolling, no guesswork.

Why it worked

• Multi-product carting boosted cart value
• Streamlined the path to a well-stocked pantry
• Created a strong value perception with bundling

4 Actionable Takeaways for CPG Holiday Marketers

Here’s how your brand can simplify the season in Holiday 2025 and beyond:

1. Inspire with Utility: Interactive recipes and helpful content turn browsers into buyers.

2. Let Shoppers Choose Their Path: Give shoppers list/cart + retailer options to reduce friction.

3. Reach the Right Shopper, Not Just the Past Buyer: Find new customers when they’re ready to act.

4. Carting & Listing Convenience at Scale: Group products into logical sets to boost engagement and cart size.

The AdAdapted Advantage for Holiday Campaigns

If you're ready to simplify holiday shopping for your audience and drive more meaningful results, AdAdapted offers:

• Add-It™ One-click list/cart solutions
• Intent-based targeting & verified HOH reach
• Multi-retailer flexibility at scale
• Proven performance across mobile & retail media

Ready to simplify your holiday strategy?

Let’s chat about how your brand can meet shoppers where they are this season!