About Us

Unmatched data.
Patented technology.
An audience for CPG.

Understanding what drives consumer decisions about what they buy at the grocery store is what we’re good at. We offer a unique approach to aligning CPG brands with their consumers and creating a data-drive connection based upon engagement.

About Us

Unmatched data.
Patented technology.
An audience for CPG.

Understanding what drives consumer decisions about what they buy at the grocery store is what we’re good at. We offer a unique approach to aligning CPG brands with category relevant consumers creating a data-driven connection based upon prior engagement and activity.

48%

of shoppers use apps to keep their grocery list.

110MM+

Shopper models / adIDs in our network and growing.

81%

of shoppers buy all items added to their digital list.

1.0

List building data source you cannot get anywhere else.

48%

of shoppers use apps to keep their grocery list.

55.5%

LIFT in incremental store visits during one campaign.

110MM+

Shopper models / adIDs in our network and growing.

1.0

Proprietary data source you cannot get anywhere else.

In The news

Check out some of our recent mentions.

Frequently Asked Questions

Learn more about how AdAdapted can help.

Over a third of American shoppers use their phone to remember what they’ll buy in a grocery store. Whereas they used to rely on texts, emails, and notepad, now they’re turning to apps specifically designed for the tasks. Consumers are turning to a variety of app types to keep track of what they’ll buy, including dedicated grocery lists, health & fitness, recipe, retailer, and productivity apps.

AdAdapted sees what millions of shoppers add to their digital grocery lists in real-time. These lists are like looking into a crystal ball for what will be bought in-store within a week. Leveraging this proprietary data set, AdAdapted can provide clients with the following:

  • Basket Analysis: See what else is on the list with your products. AdAdapted can show our clients alignment and the strength of relationships between any two products, brands, aisles or departments.
  • Advanced Insights/Custom Data sets: Want to know how recent events affected planning activity for your product or category? How about how your brand is doing versus a competitor? How do trends change over time? Or how are they different region by region? AdAdapted can answer these questions and more to help your brand find the data it needs to stay competitive.
  1. As a managed service provider, AdAdapted handles all the heavy-lifting. All we need from our clients are basic assets for the products we’re promoting. AdAdapted’s expert creative team creates all the ads for client review, manages and optimizes campaigns, and provides reporting based on the client’s unique needs.
  2. Not only do we handle everything, but we do it fast. AdAdapted only needs 10 days from contract to launch — and we’ve been known to execute even faster to help our clients.

AdAdapted can implement all major 3rd party tracking tags that support ads served within mobile applications.

After surveying a sampling of shoppers that use apps in our network, we know that 81% consumers buy everything on their list. AdAdapted also works with third-party measurement providers to provide sales lift and foot traffic studies as part of programs.

AdAdapted works with CPGs, big and small, Grocery Retailers, as well as a variety of other consumer goods, including Spirits, Lottery, Pet Food, and more.