In the News
4 Costly Mobile Marketing Strategy Mistakes Retailers Make
In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’
Understanding what drives consumer decisions about what they buy at the grocery store is what we’re good at. We offer a unique approach to aligning CPG brands with their consumers and creating a data-drive connection based upon engagement.
Understanding what drives consumer decisions about what they buy at the grocery store is what we’re good at. We offer a unique approach to aligning CPG brands with category relevant consumers creating a data-driven connection based upon prior engagement and activity.
of shoppers use apps to keep their grocery list.
Shopper models / adIDs in our network and growing.
of shoppers buy all items added to their digital list.
List building data source you cannot get anywhere else.
of shoppers use apps to keep their grocery list.
Shopper models / adIDs in our network and growing.
Proprietary data source you cannot get anywhere else.
In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’
Creating shopping lists has always been a core step in a consumer’s grocery shopping process. Just like how consumers have increasingly adopted the use of
Shopping lists today look decidedly different than they did when people scribbled various items they needed on a scrap of paper. As the world has
Over a third of American shoppers use their phone to remember what they’ll buy in a grocery store. Whereas they used to rely on texts, emails, and notepad, now they’re turning to apps specifically designed for the tasks. Consumers are turning to a variety of app types to keep track of what they’ll buy, including dedicated grocery lists, health & fitness, recipe, retailer, and productivity apps.
AdAdapted sees what millions of shoppers add to their digital grocery lists in real-time. These lists are like looking into a crystal ball for what will be bought in-store within a week. Leveraging this proprietary data set, AdAdapted can provide clients with the following:
AdAdapted can implement all major 3rd party tracking tags that support ads served within mobile applications.
After surveying a sampling of shoppers that use apps in our network, we know that 81% consumers buy everything on their list. AdAdapted also works with third-party measurement providers to provide sales lift and foot traffic studies as part of programs.
AdAdapted works with CPGs, big and small, Grocery Retailers, as well as a variety of other consumer goods, including Spirits, Lottery, Pet Food, and more.
