ALCOHOL BRANDS

Activate Consumers, Increase Product Pull, Maintain Compliance.

Shopping solutions that get your products closer to the point-of-purchase, increasing sales while maintaining compliance.

Absolut
Heineken
Press
Captain Morgan
Jose Cuervo
Pendleton

Pre-shop and in-store activation

Drive Retailer Sales and Traffic

  • Choose retailer-specific or agnostic solutions
  • Target engaged in-category consumers
  • Reach shoppers in planning stage and in-store
Drive retailer sales and traffic

Industry Designed

Regulatory Compliant

  • Reach age appropriate customers
  • Adhere to regulations with Add-to-List and Add-to-Cart options
  • Design ads for attention, action, and compliance
Regulatory complaint
Heineken and AdAdapted

SHOPPER'S CHOICE, GREATER PERFORMANCE

Adhere to regulations and increase sales by using multiple “Add-It” retailer CTAs.

  • Reach age appropriate customers
  • Adhere to regulations with Add-to-List and Add-to-Cart options
  • Design ads for attention, action, and compliance

Audiences and data

Smarter Insights, Higher ROAS

  • Target based on unparalleled shopper insights
  • Leverage exclusive insights on consumers, category, and competitive brands through shopper app network
  • Prove performance through 3rd-party sales lift studies
Smarter insights, higher ROAS
One click gets it done

Frictionless Experience

One-click gets it done

  • Transfers your promoted item to the list in one-click
  • Reduce friction, reduce falloff, and increase sales by bypassing multiple consumer authentication steps
  • Drive higher engagement with contextual, actionable ads

Case study

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

The campaign drove consumers to add products to their list (Add-It) and intercepted searching shoppers while building their grocery list (Keyword Intercept). Results as measured by Pathformance, the third-party sales measurement partner, showed the significant impact Add-It and Keyword Intercept had with $248K in incremental product sales and a $3.32 ROAS.

Heineken® Original Campaign
See Case Study

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