ALCOHOL BRANDS
Activate Consumers, Increase Product Pull, Maintain Compliance.
Shopping solutions that get your products closer to the point-of-purchase, increasing sales while maintaining compliance.
Pre-shop and in-store activation
Drive Retailer Sales and Traffic
- Choose retailer-specific or agnostic solutions
- Target engaged in-category consumers
- Reach shoppers in planning stage and in-store
Industry Designed
Regulatory Compliant
- Reach age appropriate customers
- Adhere to regulations with Add-to-List and Add-to-Cart options
- Design ads for attention, action, and compliance
SHOPPER'S CHOICE, GREATER PERFORMANCE
Adhere to regulations and increase sales by using multiple “Add-It” retailer CTAs.
- Reach age appropriate customers
- Adhere to regulations with Add-to-List and Add-to-Cart options
- Design ads for attention, action, and compliance
Audiences and data
Smarter Insights, Higher ROAS
- Target based on unparalleled shopper insights
- Leverage exclusive insights on consumers, category, and competitive brands through shopper app network
- Prove performance through 3rd-party sales lift studies
Frictionless Experience
One-click gets it done
- Transfers your promoted item to the list in one-click
- Reduce friction, reduce falloff, and increase sales by bypassing multiple consumer authentication steps
- Drive higher engagement with contextual, actionable ads
Case study
Heineken® Reaches $3.32 ROAS with Add-to-List Solution
The campaign drove consumers to add products to their list (Add-It) and intercepted searching shoppers while building their grocery list (Keyword Intercept). Results as measured by Pathformance, the third-party sales measurement partner, showed the significant impact Add-It and Keyword Intercept had with $248K in incremental product sales and a $3.32 ROAS.
Heineken® Original Campaign
See Case StudyFind out what all the buzz is about!
