Blue banner stating AdAdapted wins 2023 MarTech Breakthrough Award for Mobile Marketing Innovation
August 17, 2023

AdAdapted Honored with 2023 MarTech Breakthrough Award for Mobile Marketing Innovation

ANN ARBOR, Mich. — Aug. 17, 2023 — AdAdapted, the leading provider of mobile marketing advertising solutions that gets branded products onto digital shopping lists and into e-commerce carts, today announced that it has been awarded the Mobile Marketing Innovation Award by MarTech Breakthrough. Receiving over 3,500 nominations, the sixth annual MarTech Breakthrough Awards recognizes the top companies, technologies, and products in the global advertising, sales, and marketing technology industries.

"This recognition is a testament to our team's hard work and dedication as we continue to push the boundaries of innovation in the ad tech sector,” said Mike Pedersen, co-founder and CEO of AdAdapted. “Our focus on delivering effective consumer packaged goods (CPG) marketing solutions that resonate with mobile audiences has been a driving force behind our success."

Known for their full-funnel mobile advertising solutions built for the CPG industry, AdAdapted has flourished over the past several years, experiencing significant three-year revenue growth of 264%. This award caps a series of recent accolades that AdAdapted has received recognizing their momentum and dedication to product innovation, including being named to the Deloitte Technology Fast 500 and making the prestigious Inc. 5000 list for the fourth consecutive year.

AdAdapted maintained its impressive growth trajectory throughout the past year by strengthening partnerships and expanding its influence. Collaborating with SideChef, AdAdapted amplified its advertising impact within recipe-driven apps, enhancing brand targeting options. Furthermore, its strategic alliance with Southern Glazer's Wine and Spirits' DRAM Agency showcased AdAdapted's regulatory-compliant expertise in shoppable media, specifically within the wine and spirits sector. Additionally, being chosen by TPN to drive CPG conversions reaffirmed AdAdapted's status as a sought-after solution partner for customized ad solutions by both CPG brands and agencies.

"We strive to ‘break through’ our crowded industry by making it easier and more impactful for brands to engage with consumers in the mobile realm," said Molly McFarland, co-founder and CRO of AdAdapted. "Winning the Mobile Marketing Innovation Award validates our commitment to delivering tailored and effective marketing solutions that drive results for brands, agencies, and retailers."

To learn more about the MarTech Breakthrough Awards and read the complete list of recipients, go to

About AdAdapted

AdAdapted is an advertising technology solution that increases shoppers' purchase intent and product trial by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company offers several methods to drive in-store and online sales, leveraging digital shopping lists, display, eCommerce, video, keyword, and other touchpoints for CPG brands, agencies, and retailers. Media can be run through managed service, self-service, and SaaS platforms. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses first-party shopping behavior and product preference-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy. 

Media Contact

Bob Bryan




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