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August 15, 2023

AdAdapted Makes the Inc. 5000 for the Fourth Consecutive Year

For the 4th Consecutive Year, AdAdapted Makes the Inc. 5000, With Three-Year Revenue Growth of 264 Percent

ANN ARBOR, Mich. — Aug. 15, 2023 — AdAdapted, an advertising technology company specializing in consumer packaged goods marketing solutions that get brands onto shopping lists and into e-commerce grocery carts, announced today it has ranked No. 2128 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—independent, entrepreneurial businesses.

"This fourth year of being recognized by Inc. shines a spotlight on our continued growth momentum which is driven through the innovative adtech solutions we provide to our valued CPG and retail clients," said Mike Pedersen, co-founder and CEO of AdAdapted. "Year-over-year, we've empowered brands to enhance sales by strategically getting their products onto shopping lists and into retailer carts."

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. 

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23. 

"We’re proud of our recent achievements, advancing our capabilities to help brands leverage valuable pre-shop planning occasions to connect with their target shoppers," said Molly McFarland, co-founder and AdAdapted CRO. "We’re excited to continue delivering innovative technology that shapes consumer choices and propels sales."

AdAdapted continued its dynamic trajectory this past year as it solidified collaborations and extended its reach. Partnering with SideChef, AdAdapted expanded its advertising prowess across recipe-driven apps, broadening targeting capabilities for brands. Additionally, its alliance with Southern Glazer's Wine and Spirits' DRAM Agency showcased AdAdapted's regulatory-compliant shoppable media expertise in the wine and spirits sector. TPN's selection of AdAdapted to accelerate CPG conversions further underscored its reputation as a solution partner that CPG brands and agencies turn to for tailored ad solutions. 

About AdAdapted

AdAdapted is an advertising technology solution that increases purchase intent and product trial of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company offers several solutions to drive in-store and online sales leveraging digital shopping lists, display, eCommerce, video, keyword and other touchpoints for CPG brands, agencies, and retailers. Media can be run through managed service, self-service, and SaaS platforms. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses first-party shopping behavior and product preference-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy.


More about Inc. and the Inc. 5000


Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. 

About Inc.

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit 

For more information on the Inc. 5000 Conference & Gala, slated for October 31 - November 2 in San Antonio, visit  

Media Contact

Bob Bryan



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