AdAdapted Partners with Pepper to Bring CPG Brands Closer to Home Cooks

We’re excited to announce a new partnership between AdAdapted and Pepper, the social recipe app loved by over 1 million home cooks. This collaboration enhances how CPG brands connect with shoppers by enabling product discovery and list-building within a key moment of inspiration: cooking.

Through this partnership, brands using AdAdapted can now reach Pepper’s engaged audience as they discover new recipes and plan meals, offering one-click ingredient list additions and streamlined paths to purchase.

“By partnering with Pepper, we're bringing even more value to brands and consumers by connecting recipe inspiration with actionable shopping behavior,” said Molly McFarland, AdAdapted co-founder and CRO.

Read the full press release linked below to learn more about this new integration and what it means for CPG marketers and meal planners alike.

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Interested in activating your brand in high-intent cooking moments? Contact us today! 

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