Tag:

Alcohol

In the News

AdAdapted and Comscore Partner To Bring Consumer Insight Capabilities and LDA Compliance to Alcohol Advertisers

Alcohol CPG brands and agency advertisers can confidently reach the right customers at the right time by ensuring they are complying with minimum age requirements.


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Infographics

Holiday CPG Data to Inform Your Holiday Ad Strategy

Download our latest holiday data infographic to inform your 2022 end-of-year ad strategy!


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Data & Insights

Holiday Data Series: How Will Shoppers Get Into Holiday Spirits? Hint: Cheers included

Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022. ‍


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Data & Insights

NY Says Liquor is Essential; Shoppers Seem to Agree

As COVID-19 continues to rule the way we live across the US – many states are requiring all non-essential businesses, including bars, restaurants, and retail stores, to shut down. In New York, however, liquor stores are notably excluded from the rule.


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Case Studies

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas


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Case Studies

Short’s Drives Sales of New SKU and Discovers New Hot Markets

Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing


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