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Brands

In the News

Elevate Your CPG Advertising Strategy in 2023

After a few tumultuous years, retail’s rough ride is far from over. Inflation continues to impact consumer loyalty and buying behavior, and customer engagement and retention are a top priority for CPG brands in 2023.


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In the News

AdAdapted and WeStock Partner To Help Emerging Brands Grow Sales

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock, a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.


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In the News

AdAdapted Debuts Add-to-Cart Capabilities for E-Commerce Advertising

Retailer own brands continue to grow and become stronger brands in their own right, and technology in many facets plays a key role plugging in that charge.


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In the News

AdAdapted Announces New Add-to-Cart Ecommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

ANN ARBOR, MI, Feb. 1, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced the launch of new add-to-cart ecommerce capabilities for AdAdapted Direct.


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In the News

MarTech Interview with Josh Sukenic, VP and General Manager at AdAdapted

Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today’s self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:


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In the News

AdAdapted Introduces A Self-Managed, On-Demand Mobile Shopping List

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.


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Data & Insights

Back-to-School Series: Insights to Inform Your School Supplies Party

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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Data & Insights

Summer Grilling Series: Popular Summer Grilling Staples

We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank! 


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Data & Insights

Summer Grilling Series: Plant-Based Proteins are 🔥

Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!


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Case Studies

AdAdapted Drives Sales for Good Day Chocolate Supplement Brand with Mobile Advertising Add-to-List Solution

AdAdapted’s mobile ad unit drove sales increase at large retailer for a chocolate supplement brand, Good Day ChocolateIn a recent advertising campaign, a chocolate-based supplement company, Good Day Chocolate, saw an increase in sales specifically connected to AdAdapted’s Add-to-List mobile advertising solution.


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Data & Insights

Brand Building Series: What Can We Learn from Tacos & Digital Lists?

A new study, by Asurion, states that Americans check their phones once every 12 minutes – or 80 times a day! Let’s be honest, this means that humans are truly attached to their mobile devices at all times (cringe). But, good news for advertisers, this also means that consumers are now sending off thousands of data points, or “clues”, as to what they’re thinking, doing, planning for, etc. at all times.


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Case Studies

French Market Coffee Case Study

Soulful New Orleans coffee with a rich history. French Market Coffee (FMC) boasts a historically robust coffee with the flair of New Orleans culture. With recent branding updates and new products rolling out, FMC engaged AdAdapted to promote their Cold Brew and Bag Coffee products to our exclusive grocery-minded mobile audience. AdAdapted’s proprietary Add-to-List function, which gets products directly onto consumer shopping lists, did an impressive job influencing shoppers to add French Market Coffee to their lists over just “coffee.”


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Data & Insights

Ripple Milk Case Study

Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through various campaigns. Digital executions included AdAdapted’s proprietary Add-to-List function to get products directly onto consumer shopping lists, Keyword Intercept to intercept shoppers when they search for what products to add to their shopping list, an Awareness execution to drive product use via a native content experience, and a Consumer Poll to measure lift.


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Case Studies

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas


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Case Studies

Chinet® Sees Impact from Add-to-List and Click2Cart® Solutions

Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas


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Case Studies

Short’s Drives Sales of New SKU and Discovers New Hot Markets

Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing


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