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CPG

In the News

AdAdapted Celebrates 2022 Momentum Driven By New Partnerships, Products, and Overall Company Growth

ANN ARBOR, Mich.--(BUSINESS WIRE)--AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced the results of a successful 2022 fiscal year. In 2022, the company expanded its product offerings, customer roster and team, leading to a 38% increase in revenue and a number of industry recognitions.


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Data & Insights

5 Reasons We Love Our Clients 🫶

It’s Valentine's Day, and all of us at AdAdapted can heart-ly wait to express our gratitude to our clients. Today is the perfect opportunity to share OUR list of just a few reasons why we genuinely love working with you.


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In the News

Elevate Your CPG Advertising Strategy in 2023

After a few tumultuous years, retail’s rough ride is far from over. Inflation continues to impact consumer loyalty and buying behavior, and customer engagement and retention are a top priority for CPG brands in 2023.


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In the News

AdAdapted Names Matthew Kates As Its New Senior Vice President of Marketing

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing. Kates will scale the marketing organization to ensure both short and long-term growth for AdAdapted through messaging, communications, and product innovation so the company can continue delivering against aggressive growth goals while also providing exceptional results to its customers.


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In the News

How Can CPGs Expand Their Digital Shelves?

Experts predict that worldwide retail ecommerce sales will grow by 56% over the next few years, reaching approximately $8.1 trillion by 2026. As consumers continue to turn to ecommerce shopping, CPG brands must find ways to win the attention of online shoppers to drive product sales.


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Data & Insights

What Does the Current Tumultuous State of the Tech Space Mean for CPG Advertising?

If you’ve been plugged into the digital world at all over the past month, chances are you’ve seen the rollercoaster that is the current state of social media. As of early November, Facebook’s parent company, Meta, laid off roughly 13% of its workforce, citing that it was a result of overhiring during the pandemic. Twitter, however, laid off 3,700 employees, with roughly 1000 more resigning in the following weeks: within one month, Twitter’s workforce was reduced by a staggering 64%. 


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Data & Insights

3 Advertising Must Dos Before the End of 2022

2022 is coming to a quick close. Now is the time for marketers to take stock of the past year’s wins and losses and look to activate plans for 2023. But November and December don’t need to be a lame-duck marketing season in terms of making changes that impact this year’s results. There’s still time to make quick changes and see positive outcomes before the new year. So let’s discuss three must-dos advertisers can implement now for 2022!


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In the News

AdAdapted and WeStock Partner To Help Emerging Brands Grow Sales

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock, a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.


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In the News

AdAdapted Debuts Add-to-Cart Capabilities for E-Commerce Advertising

Retailer own brands continue to grow and become stronger brands in their own right, and technology in many facets plays a key role plugging in that charge.


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In the News

AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow shoppers to add a brand’s products directly to a retailer’s online cart.


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In the News

CPG Brands' Ad Success Post-Super Bowl

AdAdapted, a shopping list marketing and insights platform, evaluated brands who advertised during Super Bowl LVI, which was the most-watched Super Bowl in the last five years, according to eMarketer.


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In the News

AdAdapted Announces New Add-to-Cart Ecommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

ANN ARBOR, MI, Feb. 1, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced the launch of new add-to-cart ecommerce capabilities for AdAdapted Direct.


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In the News

DBusiness Daily Update: Metro Detroit’s Skinphorea Skincare Clinic to Start Nationwide Franchising, and More

Metro Detroit-based Skinphorea Facial Bar, which specializes in multicultural skincare, has begun its nationwide franchising effort with an operation in Dallas.


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In the News

How Are Shoppers Building Their Summer Grilling Baskets?

As retailers and CPGs get ready to light it up for grilling season, they can glean some insights from AdAdapted’s data on mobile shopping results from last year and their projections for the upcoming peak sales period for grilling staples and supplies.


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In the News

MarTech Interview with Josh Sukenic, VP and General Manager at AdAdapted

Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today’s self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:


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In the News

5 Ad Tech Platforms for Supermarket Chains

Online grocery sales are continuing to soar, and supermarket chains are adjusting their marketing and advertising strategies to keep pace. The total U.S. online grocery market reached $8.7 billion in February 2022 — an 8% increase from the same period last year.


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In the News

LiveRamp Climbs On Narrower Q4 Loss, Deal With AdAdapted

(RTTNews) - Shares of data connectivity platform LiveRamp Holdings, Inc. (RAMP) are up more than 11% Wednesday morning after reporting narrower loss for the fourth quarter as well as on the news of its partnership with AdAdapted.


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In the News

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers.


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In the News

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

Ann Arbor, MI, May 25, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform


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In the News

AdAdapted Introduces A Self-Managed, On-Demand Mobile Shopping List

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.


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In the News

Ann Arbor SPARK’s FastTrack Awards Honor Companies for Growth

The Ann Arbor SPARK economic development agency presented its 23rd annual FastTrack Awards, held on Oct. 1, to 18 companies located in Washtenaw and Livingston counties at the kickoff event for its a2Tech360 week-long conference.


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In the News

96% of CPG Marketers Believe Getting on a Shopper’s Digital Grocery List is Critical to Brand Success

AdAdapted, the leading add-to-list mobile marketing and insights platform built for CPG brands, agencies, and retailers, today announced findings of its research report “Shopping List Marketing: The Smarter Way to Find and Influence Consumers.”


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In the News

Top Ann Arbor Tech Companies and Startups to Watch in 2022

Ann Arbor continues to be one of the top growing tech ecosystems around the country with some of the best startups to watch. A combination of university talent pipelines, top-rated quality of life, growing startup ecosystem, and growing VC funding has Tree Town topping lists as one of the best places to start a tech company


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In the News

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution for CPG Brands, Retailers, and Agencies

ANN ARBOR, MI, Sept. 20, 2021 (BUSINESS WIRE) — AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies and retailers today announced the launch of AdAdapted Direct,


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In the News

AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.


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In the News

Northfork Announces Foodstuffs Deal and Key Appointments

Recipe shopping technology provider Northfork has partnered with Buzzfeed’s Tasty, a social food network, and AdAdapted, a shopping list marketing and insights platform.


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In the News

AdAdapted Builds for the Future with Exec Hires

In his new role, Sukenic will lead the product roadmap and operational aspects of AdAdapted Direct and roll out solution features like different ad creative and template options. His background includes leadership positions at data and analytics companies such as Morningstar, Inc. and EBSCO. He also initiated and led global commercial excellence and digital transformation at Dawn Foods


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In the News

Testing New Markets or Launching a New Product? How Emerging Brands Can Make the Most of Their Marketing Dollars

Many challenges continue to prove tricky for marketers when it comes to testing new markets and launching the latest products. This mostly holds up as they look to build both consumer awareness and buy-in from retailers.It’s a tough market. In fact, an average of 30,000 new products launch each year. Yet, according to Nielsen, only 15% of new consumer packaged goods products are still around in two years’ time.


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Data & Insights

Five Essential Ways to Advertise for New Product Launch

You’ve done your research on new product launches. You know your audience better than your colleagues and have precision-crafted your message. But, with an average of 30,000 new CPG products launching every year, cutting through the fray to connect with your ideal customer and future brand ambassadors takes additional finesse. 


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In the News

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform.


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In the News

How Marketers Can Better Target Today’s Consumers

This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.


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Data & Insights

Summer Grilling Series: Correlated Products

When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!


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Data & Insights

Summer Grilling Series: Plant-Based Proteins are 🔥

Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!


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Case Studies

Hydrant Increases Sales Velocity with Add-to-List

Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.


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Data & Insights

Mobile Advertising for CPGs Just Got Easier

The Leading Platform for CPG Mobile Advertising, AdAdapted, Integrates with Out of Milk, One of the Best Shopping List Apps for Android and iOSAdAdapted, a leading mobile advertising solution for Consumer Packaged Goods (CPG) brands, announces a partnership with Out of Milk, one of the top mobile grocery list apps on both Android and iOS.


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Case Studies

AdAdapted Drives Sales for Good Day Chocolate Supplement Brand with Mobile Advertising Add-to-List Solution

AdAdapted’s mobile ad unit drove sales increase at large retailer for a chocolate supplement brand, Good Day ChocolateIn a recent advertising campaign, a chocolate-based supplement company, Good Day Chocolate, saw an increase in sales specifically connected to AdAdapted’s Add-to-List mobile advertising solution.


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Data & Insights

5 Horrible Mistakes Grocery Retailers are Making with Mobile

A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments into apps, and the rest are feeling more pressure than ever to include the channel in their marketing mix.


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Data & Insights

Brand Building Series: How are List-Building Analytics Changing the Way CPGs Advertise?

Add-to-List (ATL) has quickly become a leading metric CPG brands use to measure ad campaign success. While the ATL metric itself is a powerful indication of purchase intent, Add-to-List campaign analytics also bring unique insights into specific consumer preferences and can show brands how to challenge and win against the overall category.


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Data & Insights

3 Data Points You Should Be Using on Your Next CPG Mobile Ad Campaign

Many CPG digital advertising pros are searching and reaching for new ways to engage their target consumers and, when it comes to mobile advertising in the CPG space, the array of options to invest in are endless. How do you separate the intelligent options from the others? And how do you know what will work best for your brand or client? A good place to start is to make sure you’re using a platform that collects information about how your consumers grocery shop and gets smarter every time someone engages.


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Data & Insights

Brand Building Series: What Can We Learn from Tacos & Digital Lists?

A new study, by Asurion, states that Americans check their phones once every 12 minutes – or 80 times a day! Let’s be honest, this means that humans are truly attached to their mobile devices at all times (cringe). But, good news for advertisers, this also means that consumers are now sending off thousands of data points, or “clues”, as to what they’re thinking, doing, planning for, etc. at all times.


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Case Studies

French Market Coffee Case Study

Soulful New Orleans coffee with a rich history. French Market Coffee (FMC) boasts a historically robust coffee with the flair of New Orleans culture. With recent branding updates and new products rolling out, FMC engaged AdAdapted to promote their Cold Brew and Bag Coffee products to our exclusive grocery-minded mobile audience. AdAdapted’s proprietary Add-to-List function, which gets products directly onto consumer shopping lists, did an impressive job influencing shoppers to add French Market Coffee to their lists over just “coffee.”


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Data & Insights

Ripple Milk Case Study

Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through various campaigns. Digital executions included AdAdapted’s proprietary Add-to-List function to get products directly onto consumer shopping lists, Keyword Intercept to intercept shoppers when they search for what products to add to their shopping list, an Awareness execution to drive product use via a native content experience, and a Consumer Poll to measure lift.


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Case Studies

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas


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Case Studies

Chinet® Sees Impact from Add-to-List and Click2Cart® Solutions

Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas


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