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CPG Advertising

Data & Insights

Back-to-School Data Series | Supplies Party!

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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In the News

How Marketers Can Better Target Today’s Consumers

This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.


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Data & Insights

Expo West 2022: The Breakdown!

After a two-year in-person hiatus, Expo West finally returned in full force last week! Over 65,000 people attended one of the biggest food shows of the year, and several AdAdapted employees were on the floor learning about the natural product industry. Amid all the buzz, several things stood out to the team. Here are a few takeaways we had from Expo West!


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Data & Insights

Why Brands Should Launch New Products With Shopping List Marketing

When it comes to unveiling new products, there are several challenges that marketers face as they look to drum up both consumer awareness and buy-in from grocers and additional distributors. It's a tough market


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Data & Insights

Quarterly Index: Fastest Growing and Declining Items Landing on Grocery Lists

In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.


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Data & Insights

Top 3 Reasons Why You Should Execute a Shopping List Marketing Campaign

Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.


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Case Studies

Hydrant Increases Sales Velocity with Add-to-List

Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.


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In the News

Five Ann Arbor small businesses recognized for growth and achievements.

Michigan Celebrates Small Business, an organization established in 2004 to honor the achievements of local businesses across the state, will recognize five local small businesses in their annual awards gala in May. Joshua Marko, special projects coordinator for the Michigan Small Business Development Center and managing partner of MCSB, said the businesses were selected following an application, vetting and judgment process of the businesses’ innovation, growth, competitive advantage and business strategy.


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In the News

Coronavirus concerns drive huge sales growth for pantry staples.

Consumers in the U.S. went into full-on pantry stocking mode after President Donald Trump first acknowledged the threat of coronavirus to the nation in a late-February press conference, according to statistics Nielsen emailed to Food Dive. Compared to 2019, sales of many staples zoomed upward in the four weeks ending on March 7. Sales growth was especially high the week of March 1 to 7, compared to the previous year.


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Data & Insights

Do grocery lists reflect sales activity?

Since mid-March, CPGs and their measurement partners have reported various disruptions to year-over-year consumption by grocery shoppers. While some products have seen drops in popularity, others have seen significant booms as consumers adjust to a home-centered lifestyle.


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Data & Insights

Are CPG Advertisers Prepared for iOS 14?

Announced in late June, the iOS 14 update and associated changes are quickly approaching the advertising market. While a firm date is yet to be determined, industry experts expect Apple to launch iOS 14 in mid-September along with the iPhone 12.


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Data & Insights

What is Add-to-List?

At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the promoted item to their mobile shopping list or online cart. Despite the obvious utility of this type of advertising, many advertisers still don’t leverage or even underutilize add-to-list. For some, this is a result of dogmatic adherence to traditional methods, and for others, it’s a lack of education on the benefits of add-to-list.


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Data & Insights

How Sales Data Compares to Grocery List Data

What are the benefits of each, and how should you use them? Is there such a thing as too much data? For many CPG marketers, it can be hard to choose from the plethora of options available, and even harder to figure out how to use the data once it is in their hands. Ultimately, the goal is always to develop a strategy that feeds itself; any data collected should inform future marketing spend, improve targeting, and make advertising efforts more effective.


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Data & Insights

What Should Advertisers Do with Remaining Budget?

We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching, but not all of your budget has been spent yet. If it goes unused, you may be left with less next year!


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Data & Insights

Most Popular Categories and Brands in Dairy by List Activity

For many CPGs, grocery list app data is an untapped resource that can offer previously unknown insights into their category and competitive brands. In this series, we will examine user list behavior in popular CPG categories and how different well-known brands perform within them.


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Case Studies

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas


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Data & Insights

Mobile Web vs. Mobile In-App: Where to Advertise and Why

Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.


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Case Studies

Chinet® Sees Impact from Add-to-List and Click2Cart® Solutions

Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas


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Case Studies

Short’s Drives Sales of New SKU and Discovers New Hot Markets

Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing


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Data & Insights

iOS 14.5: Updates on Changes, Immediate Impacts, and Next Steps

After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.


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In the News

Survey of CPG Marketers Confirms Use, Future Opportunities of Digital Shopping Lists

Shopping lists today look decidedly different than they did when people scribbled various items they needed on a scrap of paper. As the world has gone digital, so have shopping lists — and so have efforts to reach consumers where they scroll, click and type.


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In the News

Shopping List Marketing: A New Way to Optimize Consumer Intent

Creating shopping lists has always been a core step in a consumer’s grocery shopping process. Just like how consumers have increasingly adopted the use of apps to track a variety of things from fitness to financial status, today’s consumers are also turning to digital tools such as grocery list building apps to make their lists, creating a big opportunity for consumer goods marketers. According to Callan Consulting’s recent survey of consumer goods marketers, approximately 49% of consumers make digital shopping lists. Digital shopping lists are a growing way for consumers to plan their purchase journey, and therefore, a viable channel for CG marketers to reach today’s consumers to align with their preferences and shopping behaviors. This is the foundation of Shopping List Marketing.


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Data & Insights

Planning Your Halloween Ad Strategy? Here’s Data to Help Inform Your Plans

As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.


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Data & Insights

Fastest-Growing & Declining Categories in Grocery List Building

In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to consumer behavior appear to have some level of permanence, particularly the increased consumer usage of mobile to assist with grocery shopping.


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In the News

4 Costly Mobile Marketing Strategy Mistakes Retailers Make

In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true today given that nearly half of consumers’ usage of mobile apps increased during the pandemic, according to a recent survey from Broadridge Financial Solutions. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.


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Data & Insights

What is Shopping List Marketing? Everything You Need to Know…

With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than ever, shoppers plan their grocery trips ahead of time, working towards greater shopping efficiency and less time spent in-store.


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In the News

For the Second Time, AdAdapted Appears on the Inc. 5000, Ranking No. 1292 With Three-Year Revenue Growth of 372 Percent

NEW YORK, August 20, 2021 – Inc. magazine today revealed that AdAdapted is No. 1292 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.


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Data & Insights

Juice Boxes, Granola Bars, and Lunchables… What Will Be on the List This Back-to-School Season?

Do you know how your brand will perform this back-to-school season? With hybrid classes in session, parents have changed the frequency they shop for kids’ lunch and snack items. Brand loyalty is also up in the air following a school year in which parents’ and kids’ habits were disrupted. As a result, marketers face uncertain outcomes heading into one of the busiest shopping seasons of the year.


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In the News

How CPG Brands and Retailers Can Predict In-Store Sales With Shopping List Marketing

Wouldn’t it be great if, as a brand or retailer, you could see the exact products shoppers will purchase before they actually buy them? In lieu of a crystal ball, brands and retailers have searched through many technology options, and digital shopping lists have risen to the top of their core resources. According to a Field Agent survey, 48 percent of all consumers use apps to keep their shopping list. This number is growing rapidly as consumers turn to these digitals tools to plan out their next shopping list. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.


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In the News

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.


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In the News

New Collaboration Brings Brand and Basket Building to Tasty Social Network

It’s become a new front in reaching consumers who are scrolling their devices on a near-constant basis and exploring recipes to fit their shifting lifestyles: pairing social content and online basket building.


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Data & Insights

Top Takeaways From Groceryshop

Over the last 18 months, CPGs, retailers, agencies, and vendors have had to adjust to a lack of in-person interaction. Thankfully, opportunities to meet face-to-face are slowly coming back!


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In the News

Ann Arbor SPARK’s FastTrack Awards Honor 18 Companies for Significant, Consistent Growth

ANN ARBOR, Mich.–(BUSINESS WIRE)–Kicking off a2Tech360, Ann Arbor SPARK presented its 23nd annual FastTrack Awards to 18 companies located in Washtenaw and Livingston counties. More than half of the 2021 FastTrack Award recipients were multiple-year winners.


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Data & Insights

Fastest-Growing & Declining Categories in Grocery List Building

As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.


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Data & Insights

Always-on Media Campaigns Grow Brands Efficiently

For decades, marketers have been taught to focus annual media investments around major, tentpole events such as new product launches, store openings, and pop culture. Companies frequently view this style of activation as a way to make the biggest impact. While there is a place for this “go big” approach, it’s simply not the way consumers shop any longer.


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Data & Insights

Use It or Lose It! Solutions for Advertisers EOY Budget Scramble

For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely stressful; if left unspent, they may be left with less in 2022!


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