U.S. adults spend an average of 3 hours and 43 minutes on mobile devices daily, in which part of that time is spent shopping online or using different apps to help them plan future in-store purchases.
Molly McFarland offers a unique perspective as a woman in the tech start-up world. A native of Maine and a graduate of Tulane University in English and creative writing, she started her career at an architecture firm before marketing software. But in 2012, she added co-founder to her list of credentials when she and a previous coworker and friend, Mike Pedersen, opened the doors for mobile ad solution company AdAdapted.
Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.
After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.
As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.
In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to consumer behavior appear to have some level of permanence, particularly the increased consumer usage of mobile to assist with grocery shopping.
Do you know how your brand will perform this back-to-school season? With hybrid classes in session, parents have changed the frequency they shop for kids’ lunch and snack items. Brand loyalty is also up in the air following a school year in which parents’ and kids’ habits were disrupted. As a result, marketers face uncertain outcomes heading into one of the busiest shopping seasons of the year.
As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.
Speak to an expert who can walk you through the ways that AdAdapted can benefit your specific situation.