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News

In the News

AdAdapted Celebrates 2022 Momentum Driven By New Partnerships, Products, and Overall Company Growth

ANN ARBOR, Mich.--(BUSINESS WIRE)--AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced the results of a successful 2022 fiscal year. In 2022, the company expanded its product offerings, customer roster and team, leading to a 38% increase in revenue and a number of industry recognitions.


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In the News

Elevate Your CPG Advertising Strategy in 2023

After a few tumultuous years, retail’s rough ride is far from over. Inflation continues to impact consumer loyalty and buying behavior, and customer engagement and retention are a top priority for CPG brands in 2023.


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In the News

AdAdapted Names Matthew Kates As Its New Senior Vice President of Marketing

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced it has appointed Matthew Kates as the SVP of marketing. Kates will scale the marketing organization to ensure both short and long-term growth for AdAdapted through messaging, communications, and product innovation so the company can continue delivering against aggressive growth goals while also providing exceptional results to its customers.


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In the News

AdAdapted Tapped as an Ann Arbor Startup to Watch in 2023

Ann Arbor is home to some of the brightest startups in the Midwest, and in the country. With a world-class university feeding talent and funding into the tech ecosystem, plus the ripple effect of many successful startups, it’s a quickly growing tech hub.


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In the News

AdAdapted and eGrowcery Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related sales. The move will also support efforts by CPG brands to personalize the shopping experience and drive engagement, purchase intent and increased spend on retailers’ digital advertising platforms.


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In the News

The AdAdapted 2022 Year In Review

2022, you were memorable, to say the least! We may have just counted down to the New Year, but we have a countdown of our own to remind us of what can be accomplished in just 365 days with a great team of colleagues, client partners, and cheerleaders like you along the way. So let's count it down!


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In the News

Purpose Jobs Recognizes AdAdapted as Best Place to Work in 2023

Detroit, MI – Purpose Jobs, the Midwest’s largest startup and tech community, today announced AdAdapted to its list of best places to work in Midwest tech in 2023.


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In the News

AdAdapted Announces Continued Momentum and Growth in 2022 Led by New Office Opening in Denver

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers.


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In the News

Ann Arbor SPARK’s FastTrack Awards Honor Companies for Growth

The Ann Arbor SPARK economic development agency presented its 23rd annual FastTrack Awards, held on Oct. 1, to 18 companies located in Washtenaw and Livingston counties at the kickoff event for its a2Tech360 week-long conference.


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In the News

AdAdapted Builds for the Future with Exec Hires

In his new role, Sukenic will lead the product roadmap and operational aspects of AdAdapted Direct and roll out solution features like different ad creative and template options. His background includes leadership positions at data and analytics companies such as Morningstar, Inc. and EBSCO. He also initiated and led global commercial excellence and digital transformation at Dawn Foods


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In the News

Testing New Markets or Launching a New Product? How Emerging Brands Can Make the Most of Their Marketing Dollars

Many challenges continue to prove tricky for marketers when it comes to testing new markets and launching the latest products. This mostly holds up as they look to build both consumer awareness and buy-in from retailers.It’s a tough market. In fact, an average of 30,000 new products launch each year. Yet, according to Nielsen, only 15% of new consumer packaged goods products are still around in two years’ time.


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Data & Insights

6 Blogs Every CPG Marketer Should Follow

If you’re working in CPG or Grocery as a brand marketer, digital advertiser, or agency team member then you know that keeping up with the latest news and trends isn’t easy. Today, the CPG landscape moves at a rapid pace — with new brands popping up every day, retailers experimenting with different ways to shop, and the digital landscape evolving at lightning speed. We all need to figure out how to hang on!


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