Tag:

Retailer

In the News

AdAdapted and eGrowcery Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related sales. The move will also support efforts by CPG brands to personalize the shopping experience and drive engagement, purchase intent and increased spend on retailers’ digital advertising platforms.


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Data & Insights

It All Hangs in the Balance: Pros & Cons of Retail Media Networks vs Retailer Agnostic Strategy

Defining the right retailer engagement strategy for your brand can be a daunting task. Is it better to partner directly with retailers or drive sales at multiple retailers? Or both? And more importantly, the relationships a brand builds with retailers are critical to success – making this decision even more impactful and important. It's no wonder the question is often asked: Should I work with a retailer media network or build a retailer agnostic strategy? We're here to help!


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In the News

Modern Retail: How Umamicart uses shoppable recipes to drive sales

“Retailers are looking for ways to pull people in. They can monetize audiences when those audiences are on their owned and operated properties,” said Molly McFarland, co-founder and chief revenue officer of mobile advertising company AdAdapted. “Recipes are a good way to do that.”


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In the News

SalesTechStar Interview with Alison O’Keefe, General Manager of Retail Partnerships, AdAdapted

Alison O’Keefe, General Manager of Retail Partnerships, AdAdapted chats about a few top evolving trends in retail media


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Data & Insights

5 Horrible Mistakes Grocery Retailers are Making with Mobile

A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments into apps, and the rest are feeling more pressure than ever to include the channel in their marketing mix.


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