BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--eGrowcery, developer of the leading retail food industry white label eCommerce platform, and AdAdapted, an advertising technology solution that gets CPG brands onto shopping lists and into carts, announced that they are partnering to help retailers grow their digital footprint and related sales. The move will also support efforts by CPG brands to personalize the shopping experience and drive engagement, purchase intent and increased spend on retailers’ digital advertising platforms.
Defining the right retailer engagement strategy for your brand can be a daunting task. Is it better to partner directly with retailers or drive sales at multiple retailers? Or both? And more importantly, the relationships a brand builds with retailers are critical to success – making this decision even more impactful and important. It's no wonder the question is often asked: Should I work with a retailer media network or build a retailer agnostic strategy? We're here to help!
“Retailers are looking for ways to pull people in. They can monetize audiences when those audiences are on their owned and operated properties,” said Molly McFarland, co-founder and chief revenue officer of mobile advertising company AdAdapted. “Recipes are a good way to do that.”
Alison O’Keefe, General Manager of Retail Partnerships, AdAdapted chats about a few top evolving trends in retail media
A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments into apps, and the rest are feeling more pressure than ever to include the channel in their marketing mix.
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