Tag:

Shopping LIst Marketing

Data & Insights

3 Consumer Behaviors that Brands Must React To During An Economic Downturn

Whether a pandemic or a looming recession, brands will always face unpredictable external forces that impact consumer behavior. As experts continue to define our current economic situation, we as marketers can always look to past downturns to help formulate educated strategies that support brand-building regardless of the unknowns.


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In the News

AdAdapted and WeStock Partner To Help Emerging Brands Grow Sales

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock, a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.


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In the News

AdAdapted and Flipp Partner To Help Brands Land Products on US Shoppers’ Lists

The new partnership enables CPG brands to reach relevant US shoppers on the Flipp app, driving awareness, consideration and purchase intent.


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Data & Insights

How To Create a Secure Ad Strategy in an Inflated Environment

Security is everything in uncertain times. Making sure you feel secure in your ad strategy is critical whether your a brand, agency or retailer. But how can you create an environment where you feel secure when the current landscape is so unstable? Prices are at astronomical highs, supply chain issues plague almost every category, and consumers are changing their shopping habits by the day. We’ve collected a few pointers on how to how to create a secure strategy amidst current uncertain times.


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Data & Insights

Shopping Lists: The Answer to Recession-Proof Advertising for CPGs

Consumers are using digital shopping lists to plan their grocery shopping trips now more than ever. In fact, 58% of Americans are comfortable using digital tools to assist their grocery shopping, and more than 49% use a list-building app on their mobile phone to plan or shop for groceries. Digital lists are not going anywhere. Now is time to engage them in your advertising mix, and here’s why:


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Data & Insights

Holiday Data Series: How Will Shoppers Get Into Holiday Spirits? Hint: Cheers included

Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022. ‍


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In the News

AdAdapted Announces Continued Momentum and Growth in 2022 Led by New Office Opening in Denver

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers.


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Data & Insights

What Ad Tactics to Cut & Prioritize When Budgets are Shifting

We’ve all been inundated with the speculation surrounding the looming recession. But, is the economic doom-and-gloom a self-fulfilling prophecy, an unavoidable fact, or merely hype? Regardless of where the economy moves, the uncertainty is palpable. And during unstable times, we feel the shifts in priorities for both customers and brands as both groups navigate this economic ambiguity. 


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Data & Insights

Holiday Data Series: Winter Warm-Up

Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea! 


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In the News

AdAdapted Debuts Add-to-Cart Capabilities for E-Commerce Advertising

Retailer own brands continue to grow and become stronger brands in their own right, and technology in many facets plays a key role plugging in that charge.


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In the News

AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow shoppers to add a brand’s products directly to a retailer’s online cart.


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In the News

CPG Brands' Ad Success Post-Super Bowl

AdAdapted, a shopping list marketing and insights platform, evaluated brands who advertised during Super Bowl LVI, which was the most-watched Super Bowl in the last five years, according to eMarketer.


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In the News

AdAdapted Announces New Add-to-Cart Ecommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

ANN ARBOR, MI, Feb. 1, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced the launch of new add-to-cart ecommerce capabilities for AdAdapted Direct.


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In the News

DBusiness Daily Update: Metro Detroit’s Skinphorea Skincare Clinic to Start Nationwide Franchising, and More

Metro Detroit-based Skinphorea Facial Bar, which specializes in multicultural skincare, has begun its nationwide franchising effort with an operation in Dallas.


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In the News

How Are Shoppers Building Their Summer Grilling Baskets?

As retailers and CPGs get ready to light it up for grilling season, they can glean some insights from AdAdapted’s data on mobile shopping results from last year and their projections for the upcoming peak sales period for grilling staples and supplies.


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In the News

5 Ad Tech Platforms for Supermarket Chains

Online grocery sales are continuing to soar, and supermarket chains are adjusting their marketing and advertising strategies to keep pace. The total U.S. online grocery market reached $8.7 billion in February 2022 — an 8% increase from the same period last year.


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In the News

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers.


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In the News

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

Ann Arbor, MI, May 25, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform


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In the News

AdAdapted Introduces A Self-Managed, On-Demand Mobile Shopping List

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.


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In the News

3 Challenges to Overcome with Self-Serve Digital Conversion Tools

Marketers’ top priority has always been turning curious visitors into returning and loyal customers. In today’s digital age, this objective requires a stronger focus on digital channels and finding new and innovative ways to reach their target audiences.


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In the News

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution for CPG Brands, Retailers, and Agencies

ANN ARBOR, MI, Sept. 20, 2021 (BUSINESS WIRE) — AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies and retailers today announced the launch of AdAdapted Direct,


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In the News

AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.


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In the News

Northfork Announces Foodstuffs Deal and Key Appointments

Recipe shopping technology provider Northfork has partnered with Buzzfeed’s Tasty, a social food network, and AdAdapted, a shopping list marketing and insights platform.


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In the News

AdAdapted Builds for the Future with Exec Hires

In his new role, Sukenic will lead the product roadmap and operational aspects of AdAdapted Direct and roll out solution features like different ad creative and template options. His background includes leadership positions at data and analytics companies such as Morningstar, Inc. and EBSCO. He also initiated and led global commercial excellence and digital transformation at Dawn Foods


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Data & Insights

Five Essential Ways to Advertise for New Product Launch

You’ve done your research on new product launches. You know your audience better than your colleagues and have precision-crafted your message. But, with an average of 30,000 new CPG products launching every year, cutting through the fray to connect with your ideal customer and future brand ambassadors takes additional finesse. 


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In the News

Stats to Savor as Summer Grilling Heats Up

The temps are rising, and summer holidays are approaching, which only means one thing: It’s grilling season. About 56% of Americans grilled for Memorial Day in 2021, according to Statista, but the most popular holiday for grilling, at 68%, was Fourth of July.


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In the News

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform.


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Data & Insights

Back-to-School Series: Insights to Inform Your School Supplies Party

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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Infographics

Sizzling Hot Data for Your Summer Ad Strategy

Top summer grilling trends in 2022 to inform your ad strategy.


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In the News

How Marketers Can Better Target Today’s Consumers

This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.


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Data & Insights

Summer Grilling Series: Plant-Based Proteins are 🔥

Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!


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Data & Insights

Expo West 2022: The Breakdown!

After a two-year in-person hiatus, Expo West finally returned in full force last week! Over 65,000 people attended one of the biggest food shows of the year, and several AdAdapted employees were on the floor learning about the natural product industry. Amid all the buzz, several things stood out to the team. Here are a few takeaways we had from Expo West!


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Data & Insights

Why Brands Should Launch New Products With Shopping List Marketing

When it comes to unveiling new products, there are several challenges that marketers face as they look to drum up both consumer awareness and buy-in from grocers and additional distributors. It's a tough market


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Data & Insights

Top 3 Reasons Why You Should Execute a Shopping List Marketing Campaign

Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.


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Case Studies

Hydrant Increases Sales Velocity with Add-to-List

Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.


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In the News

Shopping List Marketing: A New Way to Optimize Consumer Intent

Creating shopping lists has always been a core step in a consumer’s grocery shopping process. Just like how consumers have increasingly adopted the use of apps to track a variety of things from fitness to financial status, today’s consumers are also turning to digital tools such as grocery list building apps to make their lists, creating a big opportunity for consumer goods marketers. According to Callan Consulting’s recent survey of consumer goods marketers, approximately 49% of consumers make digital shopping lists. Digital shopping lists are a growing way for consumers to plan their purchase journey, and therefore, a viable channel for CG marketers to reach today’s consumers to align with their preferences and shopping behaviors. This is the foundation of Shopping List Marketing.


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In the News

4 Costly Mobile Marketing Strategy Mistakes Retailers Make

In an age when consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true today given that nearly half of consumers’ usage of mobile apps increased during the pandemic, according to a recent survey from Broadridge Financial Solutions. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.


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Data & Insights

What is Shopping List Marketing? Everything You Need to Know…

With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than ever, shoppers plan their grocery trips ahead of time, working towards greater shopping efficiency and less time spent in-store.


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In the News

For the Second Time, AdAdapted Appears on the Inc. 5000, Ranking No. 1292 With Three-Year Revenue Growth of 372 Percent

NEW YORK, August 20, 2021 – Inc. magazine today revealed that AdAdapted is No. 1292 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.


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In the News

How CPG Brands and Retailers Can Predict In-Store Sales With Shopping List Marketing

Wouldn’t it be great if, as a brand or retailer, you could see the exact products shoppers will purchase before they actually buy them? In lieu of a crystal ball, brands and retailers have searched through many technology options, and digital shopping lists have risen to the top of their core resources. According to a Field Agent survey, 48 percent of all consumers use apps to keep their shopping list. This number is growing rapidly as consumers turn to these digitals tools to plan out their next shopping list. As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.


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In the News

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.


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In the News

New Collaboration Brings Brand and Basket Building to Tasty Social Network

It’s become a new front in reaching consumers who are scrolling their devices on a near-constant basis and exploring recipes to fit their shifting lifestyles: pairing social content and online basket building.


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Data & Insights

Top Takeaways From Groceryshop

Over the last 18 months, CPGs, retailers, agencies, and vendors have had to adjust to a lack of in-person interaction. Thankfully, opportunities to meet face-to-face are slowly coming back!


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In the News

Ann Arbor SPARK’s FastTrack Awards Honor 18 Companies for Significant, Consistent Growth

ANN ARBOR, Mich.–(BUSINESS WIRE)–Kicking off a2Tech360, Ann Arbor SPARK presented its 23nd annual FastTrack Awards to 18 companies located in Washtenaw and Livingston counties. More than half of the 2021 FastTrack Award recipients were multiple-year winners.


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Data & Insights

Always-on Media Campaigns Grow Brands Efficiently

For decades, marketers have been taught to focus annual media investments around major, tentpole events such as new product launches, store openings, and pop culture. Companies frequently view this style of activation as a way to make the biggest impact. While there is a place for this “go big” approach, it’s simply not the way consumers shop any longer.


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Data & Insights

Use It or Lose It! Solutions for Advertisers EOY Budget Scramble

For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely stressful; if left unspent, they may be left with less in 2022!


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