April 25, 2022

5 Ad Tech Platforms for Supermarket Chains

Online grocery sales are continuing to soar, and supermarket chains are adjusting their marketing and advertising strategies to keep pace. The total U.S. online grocery market reached $8.7 billion in February 2022 — an 8% increase from the same period last year.

In a move that’s been a long time coming, supermarkets are finally switching from print to digital advertising en masse. Printing circulars and paper coupons are being replaced by sponsored search and display ads as supermarkets both boost their own advertising spend and set up retail media networks to allow brands to better reach their shoppers.

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