96% of CPG Marketers Believe Getting on a Shopper’s Digital Grocery List is Critical to Brand Success

AdAdapted, the leading add-to-list mobile marketing and insights platform built for CPG brands, agencies, and retailers, today announced findings of its research report “Shopping List Marketing: The Smarter Way to Find and Influence Consumers.” Commissioned by AdAdapted, the research and corresponding whitepaper was conducted by the marketing experts, Callan Consulting, an independent third-party marketing and research firm. The study is based on the responses of more than 200 U.S. brand decision makers, shopper marketing executives, and digital advertising agency strategists in the CPG industry, as well as 20 panel participants representing marketing and advertising executives.