February 1, 2022

AdAdapted Announces New Add-to-Cart Ecommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

ANN ARBOR, MI, Feb. 1, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced the launch of new add-to-cart ecommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’s products directly to a retailer’s online cart.

Stay up to date on the latest in CPG Advertising