October 5, 2022

AdAdapted Data Shows Movement Across Cheddar, Parmesan, and Mozzarella Categories

The cheese section of a grocery store is frequented by many consumers, but what have been their shopping behaviors over the past couple of years? I’ve heard this question come up in many conversations with fellow industry members, so I decided to do some digging. With the help of invaluable insights from our friends at AdAdapted, here is what I found.

When we look at cheese as a whole, consumers started to decrease the frequency with which they were adding the category to their shopping lists during July of 2020. This continued to decrease month over month until November of 2021. As we know, the pandemic led to a decline in large social gatherings, so less volumes were being purchased on a regular basis. Three of the top cheeses in the category are Cheddar, Parmesan, and mozzarella, and they each showed their own trends.

When Cheddar makes it into the basket, consumers are also buying things for dishes like burgers, tacos, macaroni and cheese, and soup
When Cheddar makes it into the basket, consumers are also buying things for dishes like burgers, tacos, macaroni and cheese, and soup

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