September 21, 2021

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution for CPG Brands, Retailers, and Agencies

ANN ARBOR, MI, Sept. 20, 2021 (BUSINESS WIRE) —AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.

Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, they often lack connection to actual purchase results.

AdAdapted Direct solves these challenges by providing a solution to develop impactful creative, select ad types, choose targeting and track performance — all of which is set up and launched in minutes

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