August 16, 2022 08:00 AM Eastern Daylight Time
ANN ARBOR, Mich.--(BUSINESS WIRE)--AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has launched add-to-cart, Shoppable Video Ads. Brands can now seamlessly tell their brand story, while increasing conversions and gathering critical customer insight through mobile browser, mid-article or stand-alone video.
AdAdapted Shoppable Video Ads enable brands to build eCommerce campaigns on AdAdapted’s industry-leading Shopping List Marketing mobile ad platform. This goes beyond standard video ads by utilizing AdAdapted’s one-click functionality so consumers can add branded products directly to their eCommerce cart. The product leverages AdAdapted’s exclusive verified shopper audience to target consumers based on shopping list intent behavior, ensuring ads are served only to the consumers most likely to purchase the item, increasing the likelihood of conversion.
“We have found significant positive results with AdAdapted campaigns over the years,” said Ali Fluke, senior advertising manager, Kodiak Cakes. “The launch of AdAdapted Shoppable Video Ads enables us to utilize AdAdapted’s 1-click Add-to-Cart user experience, while expanding the placement opportunities to mobile web.”