May 25, 2022

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

ANN ARBOR, Mich.--(BUSINESS WIRE)--AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform. Together, AdAdapted and LiveRamp are providing brands and retailers expanded network audiences and increased efficiency in targeting.

LiveRamp is leveraged by brands and their partners to connect people, data and devices across the digital and physical world. LiveRamp’s proprietary identity graph, LiveRamp ID™, is the largest consumer demographic database on the open internet, with more than 250 million consumers represented in the U.S., and many worldwide.

Through this new partnership, AdAdapted’s retailers and CPG customers now receive the following benefits:

  • The ability to reach more shoppers by gaining critical insights on new, relevant audiences to target
  • Increased campaign performance through enhanced targeting efficiency, effectively growing return on ad spend (ROAS) and other key performance metrics
  • Accurate measurements of media effectiveness and better understandings of the impact of media investments on people-based campaigns

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