AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

Ann Arbor, MI, May 25, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform. Together, AdAdapted and LiveRamp are providing brands and retailers expanded network audiences and increased efficiency in targeting.

LiveRamp is leveraged by brands and their partners to connect people, data and devices across the digital and physical world. LiveRamp’s proprietary identity graph, LiveRamp IDTM, is the largest consumer demographic database on the open internet, with more than 250 million consumers represented in the U.S., and many worldwide.

‍