AdAdapted Tapped as an Ann Arbor Startup to Watch in 2023
Ann Arbor is home to some of the brightest startups in the Midwest, and in the country. With a world-class university feeding talent and funding into the tech ecosystem, plus the ripple effect of many successful startups, it’s a quickly growing tech hub.
Based in Ann Arbor, AdAdapted connects CPG brands and shoppers through meaningful engagements in the apps that impact path-to-purchase. Since its founding in 2012 AdAdapted has grown from a small team of five to over 75 employees and boosted revenue for several years running. The martech startup has been recognized in the Digiday Technology Awards as Best Native Advertising Platform as well as on Deloitte’s 2021 Technology Fast 500 and the Inc. 5000 list for the second consecutive year with 372% three-year revenue growth. As of 2022, AdAdapted has a 6 year track record; doubling revenue year over year.