February 25, 2022

CPG Brands' Ad Success Post-Super Bowl

AdAdapted, a shopping list marketing and insights platform, evaluated brands who advertised during Super Bowl LVI, which was the most-watched Super Bowl in the last five years, according to eMarketer.

AdAdapted’s findings are based on which branded products were added to consumers’ mobile shopping lists in the week following the Feb. 13 Big Game. Key findings included:

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