June 20, 2022

Grocery Shoppers Ask, 'Where Are the Deals?

Where's the deal?

Consumers looking for ways to save on the grocery items they need most amid decades-high inflation feel they're coming up empty-handed, new shopper surveys suggest.

In a May poll from Chicago-based market researcher IRI, 55% of grocery shoppers said that fewer of the items they want are on sale. And when promotional prices are available, they're less compelling, according to shoppers: More than 4 in 10 consumers (42%) said item discounts aren't as good as they used to be.

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