How Are Shoppers Building Their Summer Grilling Baskets?

As retailers and CPGs get ready to light it up for grilling season, they can glean some insights from AdAdapted’s data on mobile shopping results from last year and their projections for the upcoming peak sales period for grilling staples and supplies. The shopping list marketing and insights platform is out with a new report on grilling.

According to AdAdapted’s analysis, shoppers start to buy items for grilling in late May, before Memorial Day, and purchases reach a pinnacle in advance of Independence Day in July. Some popular grilling items, like mustard and mayonnaise, get an early bump from the Easter holiday.