Experts predict that worldwide retail ecommerce sales will grow by 56% over the next few years, reaching approximately $8.1 trillion by 2026. As consumers continue to turn to ecommerce shopping, CPG brands must find ways to win the attention of online shoppers to drive product sales.
That’s why many brands are looking for strategies to elevate the digital shelf — the online touch points where products are displayed. Much like a shelf in a physical store, customers use the digital shelf to browse, find and engage with brands. A digital shelf strategy is essential to reaching the right consumers at the right time to get your brand onto shopping lists and into carts.
But first, you must understand what challenges you may face with ecommerce specifically and the benefits of expanding the digital shelf. Then you can create more touch points, both online and offline, to win in this online environment.