September 16, 2021

How CPG Brands and Retailers Can Predict In-Store Sales With Shopping List Marketing

Wouldn’t it be great if, as a brand or retailer, you could see the exact products shoppers will purchase before they actually buy them? In lieu of a crystal ball, brands and retailers have searched through many technology options, and digital shopping lists have risen to the top of their core resources.

According to a Field Agent survey, 48 percent of all consumers use apps to keep their shopping list. This number is growing rapidly as consumers turn to these digitals tools to plan out their next shopping list.

As consumers continue to rely on their mobile devices throughout their shopping journey, retailers are investing heavily into apps such as grocery list building platforms to engage with users and include this imperative channel into their marketing mix.

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