March 13, 2020

How Grocery Lists Can Predict Pandemic Concern

As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely, and universities shifting to online classes in order to contain the spread.

But how is the virus affecting consumer shopping habits? The answers can be found by analyzing consumer shopping lists.

By examining millions of grocery list transactions over the past two weeks, AdAdapted can see the effect that the growing health crisis has on what consumers are planning to buy and buying in-store.

Sanitizing and Staying Healthy

Probably no surprise to anyone, over the last two weeks, hand sanitizer and masks have increased their presences by 499% and 238% growth in the number of products added to grocery lists, respectively. People are adding hand sanitizer to their lists almost 500% more than normal. Cleaning and health supplies like Lysol spray, Lysol, Lysol wipes, Clorox wipes, Pedialyte, rubbing alcohol, bleach, Tylenol, and Vitamin C have also experienced a significant spike in list activity.

Stocking the Pantry

Additionally, powdered milk (341%), canned vegetables (134%), canned fruit (144%), dried fruit (84%), and canned beans (87%) have each experienced a significant uptick, as have canned tuna (61%) and spam (69%), indicating that non-perishables are rising as a priority for consumers when grocery shopping.

Keep Calm and Carry On

Even with tensions high, shoppers are still thinking about more positive events; for example we still see consumers shopping for items related to St. Patrick’s Day. Corned beef has seen a 250% boost in popularity as well.

What’s keeping everyone sane? There has been a 112% increase in alcohol list-adds. We see you COVID-19 #coronavirus and we will still enjoy our dirty martinis in an effort to calm our concerns.

AdAdapted hopes all our readers stay safe and healthy out there.

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