How Marketers Can Better Target Today’s Consumers

This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.

In response, marketers are accelerating their strategies to target consumers most effectively amid a competitive landscape. But how do they ensure they’re successfully reaching consumers at a critical point of the customer journey, the purchasing-intent phase, while remaining compliant?

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