(RTTNews) - Shares of data connectivity platform LiveRamp Holdings, Inc. (RAMP) are up more than 11% Wednesday morning after reporting narrower loss for the fourth quarter as well as on the news of its partnership with AdAdapted.
AdAdapted is a shopping list marketing and insights platform built for Consumer packaged goods (CPG) brands, agencies, and retailers.
LiveRamp's proprietary identity graph, LiveRamp ID, is a consumer demographic database, with more than 250 million consumers across the world.