Many challenges continue to prove tricky for marketers when it comes to testing new markets and launching the latest products. This mostly holds up as they look to build both consumer awareness and buy-in from retailers.
It’s a tough market. In fact, an average of 30,000 new products launch each year. Yet, according to Nielsen, only 15% of new consumer packaged goods products are still around in two years’ time.
For small and emerging brands, it can seem impossible to stand out from the competition. This is especially true with limited budgets dedicated to driving purchase intent and awareness. To succeed in this tough climate, marketers need a way to break through the noise and reach their launch performance goals.
So, what are the biggest pain points that emerging brands need to consider? And how can they implement an accessible go-to-market strategy that actually works?