Shopper Marketing Magazine released their 2019 Trends Report and they are predicting a year of high growth for the discipline. They received responses from 81 marketing executives representing consumer goods brands. Here’s what their answers revealed:
In general, CPG marketing execs expect to see:
Organizational buy-in is part of the reason these budgets are expected to increase. When asked their opinion of who in their organization values Shopper Marketing, execs thought top management, sales, and brand marketers were top proponents whereas media buyers and finance tended to seem more like detractors.
Outside of internal buy-in, these marketing execs believe in Shopper Marketing’s ability to drive key initiatives for their organization. When asked what are the top 3 benefits of shopper marketing to their organization, marketing execs answered:
Shopper marketing has evolved. That trend was apparent when execs described where their companies will invest more (or less) in 2019:
According to the 81 execs that responded to Shopper Marketing Magazine’s survey, shopper marketing will see an increase in spending and more dollars will be allocated to digital and specifically mobile. If your company is considering the same course, come see how AdAdapted is reaching mobile consumers as they plan and shop.