Digital advertising has revolutionized the way businesses reach and engage with their target audiences. In the grocery industry, digital advertising is crucial for turning shoppers into buyers, as it allows businesses to reach a large number of potential customers at a relatively low cost. However, turning shoppers into buyers is not a simple task and requires a thoughtful, strategic approach. But, there is one trick that will ensure your spend is turning shoppers into your buyers. Read on to learn more.
We are all familiar with the traditional strategies it takes to turn shoppers into buyers for branded CPG products. There’s identifying your target audience, social media advertising, using influencers, creating compelling content, capturing the proper data and analytics, and the list goes on. These are all safe and effective ways to influence consumers to buy your products. No need to abandon these tactics, they are still effective, however, one surefire way to ensure your consumers will be your buyers is by getting on their shopping lists. And here’s why:
1. Shopping lists are critical to the shopper journey. They help consumers plan and organize their purchases, leading to a more efficient and satisfying shopping experience.
2. When a consumer creates a shopping list, they are able to prioritize and plan their purchases, which can save them time and money.
3. Shopping lists improve the in-store shopping experience. They allow consumers to navigate the store more efficiently, as they can go directly to the items they need, rather than wandering aimlessly.
4. MOST IMPORTANTLY, shopping lists are a great tool used for targeted advertising.
Getting on consumer shopping lists is THE TRICK – THE way to turn shoppers into buyers. Shopping lists put your product in front of the consumer at the moment they are making purchasing decisions. A consumer shopping list is a list of items that a consumer intends to purchase, and in the end it is a powerful tool at turning shoppers into buyers.
There are several ways to get on consumer shopping lists, but the leading way to land on the list or in the cart is with add-to-list or add-to-cart advertising. Some also call this shopping list marketing.
AdAdapted is a partner that can get your brand in front of consumers during the moment they are making purchase decisions (when they are building their shopping lists) and place your brand onto their shopping list or in their digital cart. Using shoppable ads featuring your branded product, AdAdapted’s one-click technology will get your brand on the list without disrupting the consumer experience. And most importantly, you’ll increase sales and drive greater awareness along the way.
Want to learn more about why shopping lists are the best way to turn shoppers into buyers? Want to learn more about AdAdapted, the partner that specializes in getting brands on consumer shopping lists? Reach out at firstname.lastname@example.org or visit our site by clicking below.