Creative and Brand Manager

Who we are:

AdAdapted an advertising technology solution that increases the purchase intent of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to eCommerce, video to display. 

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AdAdapted offers the easiest, most efficient way for advertisers to reach millions of active, verified shoppers who turn to mobile apps to make their grocery lists and for online shopping. We enable brands to reach those consumers exactly when it will matter most, whether they are in an app or in the aisle. Our results speak for themselves with performance that dramatically exceeds industry benchmarks. 

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In the portfolio of advertising choices, AdAdapted is the AdTech solution for turning millions of grocery lists of generic items into lists of brands.

Role Summary:

We’re looking for a driven and collaborative Creative & Brand Manager to help bring our brand to life across every touchpoint. You’ll be responsible for managing creative projects, developing brand assets, and ensuring consistency across marketing campaigns and communications. This is a hands-on role focused on managing day-to-day creative operations, working with designers and writers, and supporting broader brand strategy through detailed execution.

This role is ideal for someone with experience managing creative teams or projects who thrives at the intersection of creativity, brand storytelling, and operational efficiency.

Key Responsibilities

• Idea Generation & Strategy
  
  • Work with key leadership/stakeholders to formulate strategy and approach
  • Through innovation and creativity, develop solutions to elevate basic requests
  • Think outside the box and communicate new ideas 
• Brand & Creative Development
  
  • Maintain and evolve the brand’s visual identity and voice across all channels.
  • Manage the development of brand and marketing materials (e.g., ads, presentations, websites, video, social content, email templates, packaging).
  • Collaborate with stakeholders to ensure creative execution aligns with campaign goals and brand strategy.
  • Ensure consistency across all assets. 
• Project & Team Management
  
  • Oversee creative production timelines, workflows, and processes to ensure timely delivery of assets.
  • Manage and prioritize multiple concurrent creative projects across departments.
• Cross-Functional Collaboration
  
  • Partner with the digital team to develop and execute digital marketing campaigns.
  • Ensure consistency in messaging and visuals across all touchpoints.
  • Coordinate with external vendors (e.g., printers, media partners, digital platforms) as needed. 
• Quality Control & Brand Consistency
  
  • Review creative assets for brand consistency and quality.
  • Maintain and enforce brand guidelines, templates, and tools for internal and external use (e.g., company presentations, pitch decks, etc.)

Qualifications & Experience

• 5-10 years of experience in a creative, brand, or marketing role, preferably in a fast-paced or high-growth environment.
• Demonstrated experience managing or leading creative projects from concept to execution.
• Strong portfolio showcasing brand storytelling across digital and print.
• Solid understanding of marketing fundamentals and audience-centric messaging.
• Familiarity with creative tools (e.g., Adobe Creative Suite, Figma, Canva).
• Experience working with cross-functional teams, especially sales, and managing timelines.
• Excellent organizational and communication skills.
• Ability to balance strategic thinking with hands-on execution.

Preferred Experience

• Experience in CPG, retail, or B2B marketing environments.
• Basic understanding of paid media, content marketing, or digital campaign KPIs.
• Familiarity with project management tools (e.g., Asana).

About AdAdapted

AdAdapted’s fast-paced culture is based on working hard, exceeding our goals, and celebrating the wins. We know we have a top-notch, innovative solution that meets the needs of CPG Brands and Retailers and we are constantly refining and developing best practices to increase our presence in the market and grow our sales.

What we provide:

• Competitive salary package 
• Flexible PTO policy and healthy schedule for work/life balance
• Full-suite benefits plan (medical/dental/vision) including FSA, HSA and life insurance
• Roth IRA and 401(k) plans available including company match
• Downtown office space with Qualified Transportation Plan
• Open office concept where big ideas and collaboration are welcome
• Professional development opportunities including; career planning and skill development 
• Opportunities to get involved in charitable activities and peer interest groups

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AdAdapted is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

AdAdapted complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@adadapted.com. 

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