Whether a pandemic or a looming recession, brands will always face unpredictable external forces that impact consumer behavior. As experts continue to define our current economic situation, we as marketers can always look to past downturns to help formulate educated strategies that support brand-building regardless of the unknowns.
The new partnership enables CPG brands to reach relevant US shoppers on the Flipp app, driving awareness, consideration and purchase intent.
We may have avoided a recession, but economic uncertainty is still at the forefront of many consumer's minds. Marketers understand that shoppers are currently facing tough decisions about how to spend their money. Back-to-school season is upon us, grocery costs are rising, and inflation speculation runs rampant, all influencing purchasing decisions.
Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022.
Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea!
Changes are certainly happening this year and AdAdapted’s quarterly index has documented some of what has changed with grocery list builders and their list building tendencies. No surprise to anyone that...
After you’ve spent months, even years, bringing a new product to market, seeing it finally on store shelves is a point of professional pride that you should relish. And, when you’re done relishing (wink), you can now think about what it takes to get that product to move! Your retailers will scrutinize your product velocity, and helping your brand maximize its success by moving products from shelf to carts will be a top priority as your item debuts.
Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow shoppers to add a brand’s products directly to a retailer’s online cart.
ANN ARBOR, MI, Feb. 1, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced the launch of new add-to-cart ecommerce capabilities for AdAdapted Direct.
Metro Detroit-based Skinphorea Facial Bar, which specializes in multicultural skincare, has begun its nationwide franchising effort with an operation in Dallas.
Defining the right retailer engagement strategy for your brand can be a daunting task. Is it better to partner directly with retailers or drive sales at multiple retailers? Or both? And more importantly, the relationships a brand builds with retailers are critical to success – making this decision even more impactful and important. It's no wonder the question is often asked: Should I work with a retailer media network or build a retailer agnostic strategy? We're here to help!
It’s official! retail media networks are not only here to stay, but also still growing rapidly. According to Merkle, a quarter of retailers received over $100 million in revenue on their networks in 2021. Additionally, 81% of CPGs plan to spend more on retail media networks in 2022. As with any advertising tactic, there are pros and cons for brands looking to engage with retail media networks. Continue reading below to learn more about some of the benefits and challenges that CPGs are currently facing!
With summer vacation mere weeks away, millions of American schoolchildren are eagerly looking forward to months away from the classroom. On the other hand, for CPGs and media agencies, planning for this year’s back-to-school shopping season is very much top of mind.
Top summer grilling trends in 2022 to inform your ad strategy.
Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.
Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.
AdAdapted Direct extends marketers ability to drive shoppers towards purchase intent by adding branded products directly to digital carts.
Michigan Celebrates Small Business, an organization established in 2004 to honor the achievements of local businesses across the state, will recognize five local small businesses in their annual awards gala in May. Joshua Marko, special projects coordinator for the Michigan Small Business Development Center and managing partner of MCSB, said the businesses were selected following an application, vetting and judgment process of the businesses’ innovation, growth, competitive advantage and business strategy.
Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through various campaigns. Digital executions included AdAdapted’s proprietary Add-to-List function to get products directly onto consumer shopping lists, Keyword Intercept to intercept shoppers when they search for what products to add to their shopping list, an Awareness execution to drive product use via a native content experience, and a Consumer Poll to measure lift.
Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas
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