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Add-to-list

Data & Insights

3 Consumer Behaviors that Brands Must React To During An Economic Downturn

Whether a pandemic or a looming recession, brands will always face unpredictable external forces that impact consumer behavior. As experts continue to define our current economic situation, we as marketers can always look to past downturns to help formulate educated strategies that support brand-building regardless of the unknowns.


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In the News

AdAdapted and Flipp Partner To Help Brands Land Products on US Shoppers’ Lists

The new partnership enables CPG brands to reach relevant US shoppers on the Flipp app, driving awareness, consideration and purchase intent.


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Data & Insights

3 Recession-Proof Marketing Tactics: The Last One Will Surprise You!

We may have avoided a recession, but economic uncertainty is still at the forefront of many consumer's minds. Marketers understand that shoppers are currently facing tough decisions about how to spend their money. Back-to-school season is upon us, grocery costs are rising, and inflation speculation runs rampant, all influencing purchasing decisions.


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In the News

For the Third Time, AdAdapted Appears on the Inc. 5000, Ranking No. 1697 With 3-Year Revenue Growth of 366%

AdAdapted today announced it has ranked No. 1697 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.


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Data & Insights

Shopping Lists: The Answer to Recession-Proof Advertising for CPGs

Consumers are using digital shopping lists to plan their grocery shopping trips now more than ever. In fact, 58% of Americans are comfortable using digital tools to assist their grocery shopping, and more than 49% use a list-building app on their mobile phone to plan or shop for groceries. Digital lists are not going anywhere. Now is time to engage them in your advertising mix, and here’s why:


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Data & Insights

Holiday Data Series: How Will Shoppers Get Into Holiday Spirits? Hint: Cheers included

Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022. ‍


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Data & Insights

What Ad Tactics to Cut & Prioritize When Budgets are Shifting

We’ve all been inundated with the speculation surrounding the looming recession. But, is the economic doom-and-gloom a self-fulfilling prophecy, an unavoidable fact, or merely hype? Regardless of where the economy moves, the uncertainty is palpable. And during unstable times, we feel the shifts in priorities for both customers and brands as both groups navigate this economic ambiguity. 


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Data & Insights

Holiday Data Series: Winter Warm-Up

Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea! 


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Data & Insights

Q2 2022 Quarterly Index: What's Trending with Grocery List Builders?

Changes are certainly happening this year and AdAdapted’s quarterly index has documented some of what has changed with grocery list builders and their list building tendencies.‍ No surprise to anyone that...


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Data & Insights

How To Drive Greater Sales Velocity by Being Retailer Agnostic

After you’ve spent months, even years, bringing a new product to market, seeing it finally on store shelves is a point of professional pride that you should relish. And, when you’re done relishing (wink), you can now think about what it takes to get that product to move! Your retailers will scrutinize your product velocity, and helping your brand maximize its success by moving products from shelf to carts will be a top priority as your item debuts. 


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In the News

AdAdapted Debuts Add-to-Cart Capabilities for E-Commerce Advertising

Retailer own brands continue to grow and become stronger brands in their own right, and technology in many facets plays a key role plugging in that charge.


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In the News

Women Executives in Tech to Know in 2022

Women are — and have always been — making big moves in the tech industry. They're starting, joining, and investing in tech companies at record rates. Even still, women are underrepresented in the tech industry.


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In the News

AdAdapted Announces New Add-to-Cart Ecommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

ANN ARBOR, MI, Feb. 1, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced the launch of new add-to-cart ecommerce capabilities for AdAdapted Direct.


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In the News

Ann Arbor SPARK’s FastTrack Awards Honor Companies for Growth

The Ann Arbor SPARK economic development agency presented its 23rd annual FastTrack Awards, held on Oct. 1, to 18 companies located in Washtenaw and Livingston counties at the kickoff event for its a2Tech360 week-long conference.


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In the News

Innovation Powers Economy in Ann Arbor

The Ann Arbor region is fertile ground for tech-oriented companies seeking investment, resources and talent to pursue innovation and success.


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In the News

AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.


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In the News

Northfork Announces Foodstuffs Deal and Key Appointments

Recipe shopping technology provider Northfork has partnered with Buzzfeed’s Tasty, a social food network, and AdAdapted, a shopping list marketing and insights platform.


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Data & Insights

It All Hangs in the Balance: Pros & Cons of Retail Media Networks vs Retailer Agnostic Strategy

Defining the right retailer engagement strategy for your brand can be a daunting task. Is it better to partner directly with retailers or drive sales at multiple retailers? Or both? And more importantly, the relationships a brand builds with retailers are critical to success – making this decision even more impactful and important. It's no wonder the question is often asked: Should I work with a retailer media network or build a retailer agnostic strategy? We're here to help!


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Data & Insights

Back to School Series: Ad Strategy Insights for Lunch Prep Items

With summer vacation mere weeks away, millions of American schoolchildren are eagerly looking forward to months away from the classroom. On the other hand, for CPGs and media agencies, planning for this year’s back-to-school shopping season is very much top of mind.


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Data & Insights

Back-to-School Series: Insights to Inform Your School Supplies Party

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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Infographics

Sizzling Hot Data for Your Summer Ad Strategy

Top summer grilling trends in 2022 to inform your ad strategy.


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Data & Insights

Summer Grilling Series: Popular Summer Grilling Staples

We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank! 


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Data & Insights

Summer Grilling Series: Correlated Products

When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!


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Data & Insights

Summer Grilling Series: Plant-Based Proteins are 🔥

Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!


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Data & Insights

Why Brands Should Launch New Products With Shopping List Marketing

When it comes to unveiling new products, there are several challenges that marketers face as they look to drum up both consumer awareness and buy-in from grocers and additional distributors. It's a tough market


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Data & Insights

Quarterly Index: Fastest Growing and Declining Items Landing on Grocery Lists

In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.


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Data & Insights

Top 3 Reasons Why You Should Execute a Shopping List Marketing Campaign

Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.


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Case Studies

Hydrant Increases Sales Velocity with Add-to-List

Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.


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In the News

Mobile Advertising Innovation Increases Sales for CPG by 3x+

A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailersIn a perfect world, ads are both useful to the consumer and help sell an advertiser’s product. AdAdapted’s Add-It® allows consumers to add products they like directly to their digital grocery list; making grocery shopping easier and providing a sophisticated 1:1 measurement of purchase intent for CPGs.


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Data & Insights

The Ultimate Add-to-List Glossary

CPG advertisers that want to bridge the measurement gap between their online ad strategies and consumers’ offline shopping activities need to look no further than digital grocery lists.


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Data & Insights

6 Blogs Every CPG Marketer Should Follow

If you’re working in CPG or Grocery as a brand marketer, digital advertiser, or agency team member then you know that keeping up with the latest news and trends isn’t easy. Today, the CPG landscape moves at a rapid pace — with new brands popping up every day, retailers experimenting with different ways to shop, and the digital landscape evolving at lightning speed. We all need to figure out how to hang on!


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Data & Insights

4 Ways Digital Grocery Lists Predict In-Store Sales

CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.


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Data & Insights

7 Tell-Tale Signs You Need a New Mobile Advertising Strategy

Time spent on mobile officially overtook TV in 2019, making it critical for CPGs to reach and engage consumers on their favorite device. Some brands have figured it out, while others, despite plenty of dollars exhausted are wondering what they could be doing differently.


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Data & Insights

Brand Building Series: How are List-Building Analytics Changing the Way CPGs Advertise?

Add-to-List (ATL) has quickly become a leading metric CPG brands use to measure ad campaign success. While the ATL metric itself is a powerful indication of purchase intent, Add-to-List campaign analytics also bring unique insights into specific consumer preferences and can show brands how to challenge and win against the overall category.


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Data & Insights

3 Data Points You Should Be Using on Your Next CPG Mobile Ad Campaign

Many CPG digital advertising pros are searching and reaching for new ways to engage their target consumers and, when it comes to mobile advertising in the CPG space, the array of options to invest in are endless. How do you separate the intelligent options from the others? And how do you know what will work best for your brand or client? A good place to start is to make sure you’re using a platform that collects information about how your consumers grocery shop and gets smarter every time someone engages.


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Data & Insights

Brand Building Series: What Can We Learn from Tacos & Digital Lists?

A new study, by Asurion, states that Americans check their phones once every 12 minutes – or 80 times a day! Let’s be honest, this means that humans are truly attached to their mobile devices at all times (cringe). But, good news for advertisers, this also means that consumers are now sending off thousands of data points, or “clues”, as to what they’re thinking, doing, planning for, etc. at all times.


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Data & Insights

WHAT TO EXPECT: Holiday Grocery Shopping in 2020

It’s holiday planning time! In a conventional year, CPG brands would look to tried-and-true messaging and in-store tactics to catch consumers’ eyes. With conventional expectations turned upside down, however, advertisers are now facing uncertainty over how shopping habits and patterns will change and how to adjust their strategy accordingly.


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Data & Insights

What is Add-to-List?

At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the promoted item to their mobile shopping list or online cart. Despite the obvious utility of this type of advertising, many advertisers still don’t leverage or even underutilize add-to-list. For some, this is a result of dogmatic adherence to traditional methods, and for others, it’s a lack of education on the benefits of add-to-list.


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Data & Insights

How Sales Data Compares to Grocery List Data

What are the benefits of each, and how should you use them? Is there such a thing as too much data? For many CPG marketers, it can be hard to choose from the plethora of options available, and even harder to figure out how to use the data once it is in their hands. Ultimately, the goal is always to develop a strategy that feeds itself; any data collected should inform future marketing spend, improve targeting, and make advertising efforts more effective.


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Data & Insights

What Should Advertisers Do with Remaining Budget?

We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching, but not all of your budget has been spent yet. If it goes unused, you may be left with less next year!


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Data & Insights

Most Popular Categories and Brands in Dairy by List Activity

For many CPGs, grocery list app data is an untapped resource that can offer previously unknown insights into their category and competitive brands. In this series, we will examine user list behavior in popular CPG categories and how different well-known brands perform within them.


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Case Studies

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas


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Data & Insights

Mobile Web vs. Mobile In-App: Where to Advertise and Why

Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.


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Case Studies

Chinet® Sees Impact from Add-to-List and Click2Cart® Solutions

Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas


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Case Studies

Short’s Drives Sales of New SKU and Discovers New Hot Markets

Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing


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Data & Insights

iOS 14.5: Updates on Changes, Immediate Impacts, and Next Steps

After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.


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Data & Insights

Planning Your Halloween Ad Strategy? Here’s Data to Help Inform Your Plans

As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.


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Data & Insights

Fastest-Growing & Declining Categories in Grocery List Building

In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to consumer behavior appear to have some level of permanence, particularly the increased consumer usage of mobile to assist with grocery shopping.


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Data & Insights

What is Shopping List Marketing? Everything You Need to Know…

With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than ever, shoppers plan their grocery trips ahead of time, working towards greater shopping efficiency and less time spent in-store.


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Case Studies

Campari Drives Liquor Sales With Add-to-List Inspiration Recipes

Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged


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Data & Insights

Juice Boxes, Granola Bars, and Lunchables… What Will Be on the List This Back-to-School Season?

Do you know how your brand will perform this back-to-school season? With hybrid classes in session, parents have changed the frequency they shop for kids’ lunch and snack items. Brand loyalty is also up in the air following a school year in which parents’ and kids’ habits were disrupted. As a result, marketers face uncertain outcomes heading into one of the busiest shopping seasons of the year.


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Data & Insights

Fastest-Growing & Declining Categories in Grocery List Building

As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.


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Data & Insights

Use It or Lose It! Solutions for Advertisers EOY Budget Scramble

For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely stressful; if left unspent, they may be left with less in 2022!


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