Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.
Top summer grilling trends in 2022 to inform your ad strategy.
We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank!
When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!
Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!
When it comes to unveiling new products, there are several challenges that marketers face as they look to drum up both consumer awareness and buy-in from grocers and additional distributors. It's a tough market
In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.
Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.
Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.
A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailersIn a perfect world, ads are both useful to the consumer and help sell an advertiser’s product. AdAdapted’s Add-It® allows consumers to add products they like directly to their digital grocery list; making grocery shopping easier and providing a sophisticated 1:1 measurement of purchase intent for CPGs.
CPG advertisers that want to bridge the measurement gap between their online ad strategies and consumers’ offline shopping activities need to look no further than digital grocery lists.
If you’re working in CPG or Grocery as a brand marketer, digital advertiser, or agency team member then you know that keeping up with the latest news and trends isn’t easy. Today, the CPG landscape moves at a rapid pace — with new brands popping up every day, retailers experimenting with different ways to shop, and the digital landscape evolving at lightning speed. We all need to figure out how to hang on!
CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.
Time spent on mobile officially overtook TV in 2019, making it critical for CPGs to reach and engage consumers on their favorite device. Some brands have figured it out, while others, despite plenty of dollars exhausted are wondering what they could be doing differently.
Add-to-List (ATL) has quickly become a leading metric CPG brands use to measure ad campaign success. While the ATL metric itself is a powerful indication of purchase intent, Add-to-List campaign analytics also bring unique insights into specific consumer preferences and can show brands how to challenge and win against the overall category.
Many CPG digital advertising pros are searching and reaching for new ways to engage their target consumers and, when it comes to mobile advertising in the CPG space, the array of options to invest in are endless. How do you separate the intelligent options from the others? And how do you know what will work best for your brand or client? A good place to start is to make sure you’re using a platform that collects information about how your consumers grocery shop and gets smarter every time someone engages.
A new study, by Asurion, states that Americans check their phones once every 12 minutes – or 80 times a day! Let’s be honest, this means that humans are truly attached to their mobile devices at all times (cringe). But, good news for advertisers, this also means that consumers are now sending off thousands of data points, or “clues”, as to what they’re thinking, doing, planning for, etc. at all times.
It’s holiday planning time! In a conventional year, CPG brands would look to tried-and-true messaging and in-store tactics to catch consumers’ eyes. With conventional expectations turned upside down, however, advertisers are now facing uncertainty over how shopping habits and patterns will change and how to adjust their strategy accordingly.
At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the promoted item to their mobile shopping list or online cart. Despite the obvious utility of this type of advertising, many advertisers still don’t leverage or even underutilize add-to-list. For some, this is a result of dogmatic adherence to traditional methods, and for others, it’s a lack of education on the benefits of add-to-list.
What are the benefits of each, and how should you use them? Is there such a thing as too much data? For many CPG marketers, it can be hard to choose from the plethora of options available, and even harder to figure out how to use the data once it is in their hands. Ultimately, the goal is always to develop a strategy that feeds itself; any data collected should inform future marketing spend, improve targeting, and make advertising efforts more effective.
We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching, but not all of your budget has been spent yet. If it goes unused, you may be left with less next year!
For many CPGs, grocery list app data is an untapped resource that can offer previously unknown insights into their category and competitive brands. In this series, we will examine user list behavior in popular CPG categories and how different well-known brands perform within them.
Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas
Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.
Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas
Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing
After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.
As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.
In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to consumer behavior appear to have some level of permanence, particularly the increased consumer usage of mobile to assist with grocery shopping.
With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than ever, shoppers plan their grocery trips ahead of time, working towards greater shopping efficiency and less time spent in-store.
Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged
Do you know how your brand will perform this back-to-school season? With hybrid classes in session, parents have changed the frequency they shop for kids’ lunch and snack items. Brand loyalty is also up in the air following a school year in which parents’ and kids’ habits were disrupted. As a result, marketers face uncertain outcomes heading into one of the busiest shopping seasons of the year.
As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.
For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely stressful; if left unspent, they may be left with less in 2022!
Speak to an expert who can walk you through the ways that AdAdapted can benefit your specific situation.
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